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SPORTO 2017: What to expect in (S)Portorož?

It is less than a week until another SPORTO Conference (16 & 17 November) which has been offering a platform for brands, sports properties, agencies and the media since 2004 to share ideas, experience and know-how of the industry. There has never been such an international line-up of speakers, this year coming from ten different countries, including USA and Brazil. Experts in their fields will present trends and challenges with one touch point – harnessing the power of sport. 14th SPORTO Conference, the biggest event of its kind in Southeastern Europe, remains a great opportunity for networking.

Reserve your seat at SPORTO 2017 until 14 November. Register here.

SPORTO “mega” Thursday

Among the SPORTO 2017 topics are the digital strategy of the Super Bowl 51 Host Committee, NBA communication, esports, UEFA’s younger brands, Juventus’ rebranding, Brazilian fan engagement activities, and content that can get and keep fans’ attention.

Already on the first day, the SPORTO stage will be shared by many distinguished experts from the industry. Fredda Hurwitz, a renowned brand and sponsorship strategist, who left a big mark in Havas Sports & Entertainment, has worked on a diverse group of brands, brand experiences, international sponsorship and integrated marketing programmes throughout her career, including World Cup 98, American Express’ sponsorship of the Rolling Stones Bigger Bang Tour, to Wimbledon, London 2012 and Milan Fashion Week. A 20-year veteran of the sports digital space (Phoenix Suns, Super Bowl Host Committees) and award-winning digital consultant  Jeramie McPeek will take a closer look at the strategy behind social media and discuss the 10 ways in which sports teams should be utilizing social to tell their brand story and grow their business. The session with Michael Cole, former London 2012 Marketing and Communications Director for British Telecommunications who helped secure BT’s position into the Global 100 brands for the first time, will provide key and unique insight into sponsorship for the Olympics, Formula One, Tennis, Golf and Rugby world championships. Michael is actively engaged in future major sporting events and has recently been appointed Chief Technology Officer of the PGA European Tour.

SPORTO 2017 special guest, Primož Roglič (Photo: Sportida)

Special SPORTO guest Primož Roglič, NBA Communication and #TheToughest
How does the NBA approach the European market and what role communications play there will be revealed in 1 on 1 talk with Maik Matischak, Senior Director of Communication NBA EMEA. Content strategist Jon Burkhart has created a strategic framework built around the notion of constant curiosity and will discuss content that can get and keep fans’ attention. Guests from the Irish bank AIB will present multi-awarded campaign of the Gaelic football Club Championship #TheToughest which re-established brand trust and increased positive sentiment of the public. A very successful road cyclist Primož Roglič who won one of the stages on his first Tour de France and a silver in time trial at UCI Road World Championships 2017 will discuss how as a former ski jumper (also Junior World Team Champion) he broke traditional rules in sports and made a transition into professional cycling, the biggest cycling races, brands in cycling and more.
On Friday, among other topics: Brazilian Twitter and Facebook experience, the esports opportunity, UEFA and Juventus’ rebranding
Former Director of Sports for Twitter Brazil and Facebook Consultant for the Rio 2016 Olympic games, Guilherme Guimarães, will share Brazilian fan engagement activities during recent and the two biggest sport events in Brazilian history and will touch on the digital boom after the record-breaking transfer of Brazilian superstar Neymar. Esports is coming to SPORTO for the first time and a renowned expert Malph Minns, founder of Strive Sponsorship, which specializes in sport, music, esports and film partnerships, will give an overview of the ecosystem and its growth, demonstrate recent trends, and present opportunities for sponsor brands and traditional sports teams.
What is the UEFA strategy behind developing and growing their younger disciplines and how does UEFA position events, such as UEFA Futsal EURO, women’s and U21 championships, are some of the topics that will be discussed with the Senior Futsal Competitions Manager, Laurent Morel, and UEFA Events Manager, Pierre Lienhard. Secrets behind the launch of Juventus’ new and modern identity will be revealed by Paolo Insinga, Creative Director of Interbrand, the global brand consultancy where the new identity of Juventus was coined, and Achim Ittner, Head of Business Development Sports at SAP, will present some touch points of sports and software technologies.

Speakers at SPORTO 2017 are coming from 10 and participants from 16 (!) countries.

Insight into regional activities
Global marketing programmes represent a challenge for the brands on local and regional markets as well. Toyota, with a ground-breaking deal with the IOC and IPC through the 2024 Games, and Coca-Cola, Olympic partner since 1928 (and also a new sponsor of NOC Slovenia), are two of the main global players. Local insight will be presented by Anja Vačun, Coca-Cola Slovenia Franchise Manager, and Aleksandra Graovac, Toyota Serbia, PR & Communications Manager. Nine years after hosting World Handball Championship, Croatian Handball Federation is getting ready for another big competition, EHF Men's EURO 2018, and the Slovenian home appliance brand Gorenje started in 2017 a wide partnership with European Handball Federation (EHF).
Who will win the SPORTO Awards, who will become the SPORTO Brands?
Besides the programme, the traditional SPORTO Dinner & Party that will take place at the end of the first conference day on Thursday is not to be missed. At the Awards & Brands Ceremony, we will present, together with the European Sponsorship Association (ESA) and the Slovenian Marketing Association, SPORTO Awards in six categories and in association with Mediana Institute for market and media researches Slovenia, Croatia and Serbia (for the fifth time) will get their SPORTO Brands. More information about the SPORTO Conference is available at sporto.si.

SPORTO 2017 programme: rebrand.ly/SPORTOprogramme
SPORTO 2017 speakers and guests: rebrand.ly/SPORTOspeakers


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