Organised in Slovenia since 2004, the SPORTO annual conference is one of Europe’s leading events within the sports marketing and sponsorship industry. SPORTO 2021 edition is switching to digital. In this fragile time, the 17th edition of the conference in January 2021 is going to be a fully online experience, keeping its two-day conference format but with an even bolder programme and speakers from all over the world.

In the previous years, the SPORTO conference hosted experts from leading global brands, agencies and sports properties, such as the NBA, IOC, UEFA, Wimbledon, WTA, Ironman, Red Bull Air Race, FC Barcelona, Real Madrid CF, Liverpool FC, Arsenal FC, AS Roma, BVB, Chicago Bulls, Dallas Mavericks, McLaren, Minnesota Vikings, WWE, Super Bowl HC, The Ocean Race, Coca-Cola, Heineken, adidas, P&G, Rakuten Viber, Facebook, Discovery, Havas Sports & Entertainment, Octagon, Synergy, Whistle Sports, M&C Saatchi Sports & Entertainment, Two Circles and Seven League, as well as exceptional individuals from the industry, such as Patrick Nally, a pioneer of modern sports marketing. SPORTO’s special guests include Olympic medal holders, world champions and other exceptional sports personalities.

SPORTO’s year-round aim is to offer an international platform for professional networking and knowledge sharing within the sports business community in the wider Adriatic and CEE region. SPORTO connects brands, rights holders, agencies, event organisers, athletes, students and other interested individuals within the industry. Within the SPORTO platform (besides the annual conference) are also SPORTO Brands & Awards and the SPORTO Magazine (all SPORTO conference participants receive a free hard copy), which brings stories and further insights into the fast developing and ever-changing global sports business sector.