News / Content



AS Roma is moving the boundaries of digital communication

In recent years, social media has completely changed the way how clubs and sports organizations connect with fans. […]


What do past speakers and guests say about the SPORTO Conference?

Feel the SPORTO atmosphere and read about what do past speakers and guests say about the SPORTO Conference. […]

Foto: Oivind Haug

Stay away from clichés

Author: Simona Kruhar Gaberšček, Foto: Telenor, Oivind Haug | read time: 14 min What are the common points and […]


SPORTO 2018 announcement: Luka Dukich (Chicago Bulls) and Tomislav Pacak (Croatian Football Federation)

With 80 days left on calendar, many distinguished speaker guests – including the UEFA president Aleksander Čeferin  – already […]


SPORTO Presents: 2017 Summaries

Before we fully devote our attention to the upcoming #sporto2018 (November 22-23), we took a quick look back […]


First we determine the objectives, then we work backwards and define the strategy

Author: Jure Doler | read time: 7 min Luca Massaro is the founder of WePlay, a sports digital […]


Interview | Jeremy Darlow: Marketing is a simple game

Author: Dragan Perendija | read time: 5 min Jeremy Darlow is a leading brand consultant, adjunct marketing professor […]


Sponsorship is the magic dust for marketing activities

Author: Simona Kruhar Gaberšček | read time: 9 min Andy Westlake was appointed as the Chairman of the European […]


Things you just ‘want’ to watch

Author: Luka Maselj | read time: 5 min For quite some time now, sports fans want to know […]


Huge opportunity, but expect to see more testing and learning

Author: Luka Maselj | read time: 6 min Roughly a quarter of a century after the British satellite […]