News / Content

News

02.08.2018

First we determine the objectives, then we work backwards and define the strategy

Author: Jure Doler | read time: 7 min Luca Massaro is the founder of WePlay, a sports digital […]

09.07.2018

Interview | Jeremy Darlow: Marketing is a simple game

Author: Dragan Perendija | read time: 5 min Jeremy Darlow is a leading brand consultant, adjunct marketing professor […]

02.07.2018

Sponsorship is the magic dust for marketing activities

Author: Simona Kruhar Gaberšček | read time: 9 min Andy Westlake was appointed as the Chairman of the European […]

29.06.2018

Things you just ‘want’ to watch

Author: Luka Maselj | read time: 5 min For quite some time now, sports fans want to know […]

26.06.2018

Huge opportunity, but expect to see more testing and learning

Author: Luka Maselj | read time: 6 min Roughly a quarter of a century after the British satellite […]

23.06.2018

Data and Law

Author: Fiona Green | read time: 6 min SPORTO’s readers who have seen Manchester United’s “Stay United” campaign […]

15.06.2018

Interview | Carsten Thode: Never do something just because you can

Author: Dragan Perendija | read time: 7-8 min The topics of quality content creation and the challenges of […]

13.06.2018

Small with big ideas

Author: Rok Šinkovc | read time: 7-8 min In the upcoming weeks all roads will be leading to […]

11.06.2018

Coming to SPORTO 2018: IBM, Synergy, “Hero the Hedgehog” story and Facebook

Five months ahead of 15th edition of SPORTO Conference, the biggest event of its kind in Southeastern Europe, […]

11.06.2018

What does the 11th edition of SPORTO Magazine bring?

May 2018 edition of SPORTO Magazine among other content provides the insight about the OTT (ʻover-the-topʼ) platforms and […]