Sponsorship: passion-powered marketing

Carsten Thode is the Chief Strategy Officer at Synergy, one of the leading sponsorship agencies based in London and New York. Their clients include Bose (partnership with Mercedes AMG Petronas F1), Beko (partnership with FC Barcelona), BMW, Coca-Cola, Under Armour, Aviva, SSE and Canterbury. At the SPORTO Conference, he will share his view of the current sponsorship trends and what he calls passion-powered marketing, and encourage the approach based on integrated campaigns and deeper relationship with target audiences.

Digital: the Chicago Bulls and the Croatia National Football Team

SPORTO 2018 will also feature Luka Dukich, Digital Content Manager with the world-renowned Chicago Bulls, and Tomislav Pacak, Head of Communications at the Croatian Football Federation (HNS). Dukich has been with the Chicago Bulls since 2015, during which time they have become one of the leading NBA teams in terms of diverse and branded (sponsor) content. #Obitelj (Family), HNS’ social media campaign from this year’s World Cup which has been exceptional for Croatia, was nominated for UEFA’s Best Digital Fan Engagement Campaign marketing award.

Special guest: Aleksander Čeferin

Aleksander Čeferin was elected as the seventh UEFA President in September 2016 and at the same time he became the vice-president of FIFA. At the SPORTO Conference 2018, he will share his experiences in managing a leading sports organisation that defines trends for various aspects of the sports business. In his exclusive interview, he will touch on UEFA’s (marketing) products such as the UEFA Champions League and women’s football, ongoing campaigns, new developments and his vision for the future.

“Let us entertain you”

Mascots that are funny, unpredictable and always ready for pranks are a priceless part of every sports experience. Hero the Hedgehog, the mascot for last year’s World Athletics Championships, stole the show and captured the hearts of the visitors at the London stadium, setting new standards of fan engagement. Ian Mollard, Director of Curiosity 360 Productions, the company that created the mascot, will reveal the story of how Hero the Hedgehog became a brand in its own right.

Facebook and Instagram in the sports ecosystem

Jerry Newman, Facebook’s Head of Sports Partnerships across EMEA, will delve into how sports businesses all over the globe are using Facebook and Instagram to grow and enhance the relationship they have with their fanbase, while driving key revenue streams across media, ticketing, sponsorship and retail. Kenny Ager, Client Services Director at WePlay (leading sports marketing agency whose clients include La Liga, Euroleague, Ryder Cup and Red Bull), will discuss the topic of OTT platforms and the monetising of digital marketing for rights holders and brands.

In pursuit of greatness

Technology is constantly evolving – and the world of sport is always in motion. The speed of change in both worlds is relentless. How can a technological company in a highly competitive environment keep its role as a sponsor of an iconic sports brand that also produces a corresponding return on investment? At #sporto2018, Sam Seddon, IBM Wimbledon Client and Programme Executive, will speak about how Wimbledon and IBM (also through IBM Watson), with a combined 230-year history, stay relevant and join to help change the experience of tennis.

AS Roma’s digital (r)evolution

It is crucial for organisations that they continue to adapt to changes and co-create trends that are accompanied by quality content. This is well exemplified by the Italian football club AS Roma who, among other things, use their Twitter account @ASRomaEN to attract their fans from all over the world with humour and creative formats, so much so that their administrators have become famous as Roma Admin. Paul Rogers, Head of Digital and Social Media at AS Roma, is behind this digital (r)evolution and mental transformation that is a part of the process.

Final and more detailed programme will be available soon.