Programme SPORTO 2019

Thursday, November 21

Registration opens
SPORTO 2019 Welcome
09:45 – 10:25
Embracing the diversity
Sally Horrox and Sally Hancock | Y Sport, Managing Partners
Insights into the commercial growth of women’s sport in recent years from a brand and rights holder perspective.
10:25 – 11:05
The future of football is female
Marzena Bogdanowicz | The FA, Head of Marketing & Commercial, Women’s Football
A look at the strategy and recent growth of women’s and girls’ football in England, with a focus on the Lionesses at the World Cup and the impact of the tournament, as well as the future priorities as the host of the UEFA Women’s EURO 2021.

Participating in the discussion:

Andreja Leskovšek McQuarrie | Women’s FC Radomlje, President
Urška Končar | FA Slovenia, Head of Commercial & Communication
11:05 – 11:30
Coffee break & networking
11:30 – 12:00
Fan engagement in an age of short attention span
Sally Burtt-Jones | Rakuten Viber, Senior Director of Business Development
Rakuten Viber works with global partners, such as FC Barcelona, Golden State Warriors, BBC and UNICEF, who are creating their own unique communities on Viber and building valuable new engagement opportunities. How can we engage audiences in this age of short attention span?
12:00 – 12:30
Blending sport & entertainment with popular culture
Giancarlo Bernini | WWE International, Senior Director of Marketing and Commercial Operations
World Wrestling Entertainment (WWE) is a synonym for marketing excellence and a successful business model. A behind-the-scenes look where sport and entertainment blend with popular culture.
12:30 – 13:15
Making miraculous content
Scott Kegley | Minnesota Vikings, Executive Director, Digital Media & Innovation
The presentation focuses on the Vikings’ approach to content creation, their innovation initiatives and partnerships. The NFL team from Minnesota has recently received three awards for their digital campaigns – two Shorty Awards and one Webby Award.
13:15 – 14:45
Lunch break & networking
14:45 – 15:30
The Ocean Race: combining storytelling, tech and sustainability to create a unique fan experience
Jonathan Turner | The Ocean Race, Head of Digital Content
The Ocean Race brings social-first storytelling from some of the most remote spots on the planet. Here is how sailing’s ultimate challenge – and the toughest test of a team in sport – combines storytelling, tech and sustainability to deliver an award-winning and immersive fan experience.
15:30 – 16:00
Athlete endorsements 2.019
Content in collaboration with SportLex, Sports Law Institute.
We will touch on the different aspects of endorsements and look at the current trends and challenges connected to athletes as brand ambassadors in today’s digitally driven world.
16:00 – 16:30
Coffee break & networking
16:30 – 17:10
Creativity in sponsorship
Joel Seymour-Hyde | Octagon, Head of UK
The presentation will stimulate appreciation and discussion of the breakthrough creative work, awarded this year in the Cannes Lions inaugural sports category “Entertainment Lions for Sport”, that is truly pushing boundaries in the sports industry.
17:10 – 17:50
Challenges for European football in the changing media landscape
Guy-Laurent Epstein | UEFA Events S.A., Marketing Director
The Marketing Director in one of the leading organisations in the world of sports shares his views on content distribution through a variety of platforms, including Over The Top (OTT), and the challenges for European football in a changing media landscape.
19:00 – 20:30
SPORTO Dinner & networking (Hotel Slovenia)
20:45 – 21:45
SPORTO Awards & Brands Ceremony (Hotel Slovenia)
SPORTO Party (Tivoli Club)

Friday, November 22

10:05 – 10:45
Integrated sponsorship – more than just marketing objectives
Sophie Morris | European Sponsorship Association, Board Director
Sponsorship should be not only integrated across the brand’s promotional mix but also across other business areas. How can marketers help shift the perception of sponsorship internally?

Followed by a discussion on sponsorship challenges with:

Veljko Odobašić | Sport mts (Telekom Srbije Group), Digital Content Coordinator
Gregor Mauko | Toyota Adria, General Manager
10:45 – 11:30
From F1 to pro cycling
John Allert | McLaren, McLaren Pro Cycling Managing Director and McLaren Racing Board Member
Insights from the branding world of the iconic Formula 1 team McLaren, who have now entered the world of professional road cycling.

In the discussion on cycling marketing/business trends joined by:

Milan Eržen | Bahrain Merida Pro Cycling Team, Managing Director
11:30 – 12:00
Coffee break & networking
12:00 – 12:40
Engaging with generation Z through sport
Jeff Nathenson | Whistle Sports, Managing Director of International
A view on how brands/sponsors need to approach social media differently than any other marketing platform and how sport could help.
12:40 – 13:20
SPORTO Talk: Dallas Mavericks
Connor Terry | Dallas Mavericks, Corporate Partnerships Account Executive
A one-on-one talk with the representative of the Dallas Mavericks’ corporate partnerships team about the (commercial) impact of Luka Dončić on the franchise and about how they, as a team, navigate the NBA’s relatively new international partner/sponsor program.
13:20 – 13:45
SPORTO 2019 Wrap-up
Learnings and observations from the SPORTO 2019 Conference.
13:45 – 15:00
Lunch & networking | Conference closing

Lectures and discussions will be held in English language. The organizers reserve the right to make changes to the event programme.