Programme

Thursday, November 22

09:30
SPORTO 2018 Welcome
09:40 – 10:15
Hero the Hedgehog story
Ian Mollard | Curiosity 360 Productions, Director
Hero the Hedgehog, the mascot for last year’s IAAF World Athletics Championships, stole the show and captured the hearts of the audience, setting new standards of fan engagement. A story of how ʻHeroʼ became a brand in its own right. The activation was awarded “Entertainment Experience of the Year 2017” at the BT Sports Industry Awards (UK).
10:15 – 10:30
Discussion: “Let us entertain you”
Ian Mollard | Curiosity 360 Productions, Director
Kris Schoeters | Heat International, General Manager & DJ ° MC
Sports presentation is expected in any sporting event or fan experience. There is no major boxing bout without Michael Buffer and his trademark phrase “Let’s get ready to rumble!” The discussion on added value for sports, fans and sponsor brands includes two insiders with 25 years of experience from world stage events.
10:30 – 11:15
Driving fan engagement and commercial value for the sports industry
Jerry Newman | Facebook, Head of Sports Partnerships EMEA
Facebook’s Head of Sports Partnerships across EMEA, Jerry Newman, will delve into how sports businesses all over the globe are using Facebook and Instagram to grow and enhance the relationship they have with their fanbase, while driving key revenue streams across media, ticketing, sponsorship and retail.
11:15 – 11:40
Coffee break & Networking
11:40 – 12:15
Monetising digital for rights holders and brands
Kenny Ager | WePlay, Client Services Director
Sports digital marketing agency, whose clients include La Liga, PGA European Tour, Yokohama and Red Bull, that combines data, strategy, creative and digital marketing to grow brands and audiences. Kenny Ager, WePlay’s Client Services Director, will discuss OTT platforms and the monetising of digital marketing for rights holders and brands.
12:15 – 13:00
Sponsorship activations: World Cup 2018 trends
Jeremy Edwards | Activative, Co-founder & Director of Content
What was the sponsorship environment of the 2018 FIFA World Cup in Russia and who seized the opportunity to leverage the big event? The presentation brings the insight and intelligence with case studies (smaller vs bigger budgets) from around the world. What did the World Cup produce in sponsorship terms and which are the global sponsorship activation trends?
13:00 – 14:30
Lunch break & Networking
14:30 – 15:05
#Obitelj (Family) in the World Cup Final
Tomislav Pacak | Croatian Football Federation (HNS), Head of Communications
This year’s World Cup was exceptional for Croatia, the smallest country to play in a World Cup final since Uruguay. They were also recently rewarded for their Digital and PR strategy during the tournament (Family) in the Engagement category of UEFA GROW awards. Tomislav Pacak offers the insight into the challenges and experiences of HNS’ communication team during their unforgettable summer.
15:05 – 15:55
Chicago Bulls and the Importance of a Content Filter
Luka Dukich | Chicago Bulls, Senior Digital Content Manager
The iconic Chicago Bulls have become one of the leading NBA teams in terms of diverse and branded (sponsor) content. A look into the Bulls content philosophy and the content filter (HITTID) that they have created and which won them SportsBusiness Journal’s “Best in Sports Social Media” award (US).
15:55 – 16:20
Coffee break & Networking
16:20 – 17:05
Passion-powered marketing
Carsten Thode | Synergy, Chief Strategy Officer
Carsten Thode, Chief Strategy Officer at Synergy, one of the leading sponsorship agencies (clients include Bose, Beko, BMW, Coca-Cola, Under Armour, Aviva, SSE and Canterbury), will share his views of the current sponsorship landscape and what he calls passion-powered marketing, and encourage the approach based on integrated campaigns and deeper relationship with target audiences.
17:05 – 17:35
Discussion: On the road to EuroVolley 2019
Aleksandar Boričić | CEV, President
Metod Ropret | Slovenian Volleyball Federation, President
The total annual investment by national federations, leagues and clubs in volleyball activities stands at €3.5 billion. What does the volleyball ecosystem look like and what are the marketing plans for EuroVolley 2019? Men’s tournament (first time with 24 teams) will take place in Slovenia and three co-hosting countries – France, Belgium and the Netherlands – while Women’s EuroVolley will be held in Hungary, Poland, Slovakia and Turkey.
19:30
SPORTO Awards & Brands Ceremony (Hotel Slovenia)
20:30 – 22:00
SPORTO Dinner (Tivoli Club)
22:00
SPORTO Party (Tivoli Club)

Friday, November 23

09:45 – 10:20
Discussion: Sponsorship landscape & the Adriatic region
Neil Morley | Cat’s Eye Communications, Managing Director
Vlatka Kamenić Jagodić | HEP, Deputy Director of Marketing and Business Strategy
Sponsorship debate with two members of the 2018 SPORTO Awards Jury and the moderator – expert contributor Toby Hester (Sponsorship Coach Managing Director & ESA Board Director), Chair of SPORTO Awards in the previous three years. What new developments did this year’s awards bring? How is sponsorship perceived by Vlatka Kamenić Jagodić (HEP) and Neil Morley (Cat’s Eye Communications and former Marketing Director for Akrapovič)? What are their biggest challenges in their relationship with rights holders and leveraging the partnerships?
10:20 – 11:10
In Pursuit of Greatness – Staying relevant over 230 years
Sam Seddon | IBM, Wimbledon Client & Programme Executive
Technology is constantly evolving – and the world of sport is always in motion. The speed of change in both worlds is relentless. How can a technological company in a highly competitive environment keep its role as a sponsor of an iconic sports brand that also produces a corresponding return on investment? Sam Seddon, IBM Wimbledon Client and Programme Executive, will speak about how Wimbledon and IBM (also through IBM Watson), with a combined 230-year history, stay relevant and join to help change the experience of tennis.
11:10 – 12:00
SPORTO Talk
Aleksander Čeferin | UEFA, President
Aleksander Čeferin was elected as the seventh UEFA President in September 2016 and at the same time he became the vice-president of FIFA. At the SPORTO Conference 2018, he will share his experiences in managing a leading sports organisation that defines trends for various aspects of the sports business. In his exclusive interview, he will touch on UEFA’s (marketing) products such as the UEFA Champions League and women’s football, ongoing campaigns, new developments and his vision for the future.
12:00 – 12:25
Coffee break & Networking
12:25 – 13:15
AS Roma’s digital (r)evolution
Paul Rogers | AS Roma, Head of Digital
It is crucial for organizations that they continue to adapt to changes and co-create trends that are accompanied by quality content. This is well exemplified by the Italian football club AS Roma who, among other things, use their Twitter account @ASRomaEN to attract their fans from all over the world with creative formats and humour, so much so that their administrators have become famous as Roma Admin. Paul Rogers, Head of Digital and Social Media at AS Roma, is behind this digital (r)evolution and mental transformation that is a part of the process. Do not miss out on the insights for rights holders and brands about their approach, trends they see and how they measure (digital) success.
13:15 – 13:50
Discussion: Present & future of sports consumption
Kenechi Belusevic | Discovery, Senior Manager Commercial Development, Distribution and Sports
Blaž Jarc | Planet TV, News program Editor-in-Chief
The digital world and digital technologies impact sports media environment, audience behaviour and their consumption of sports. Video on demand and OTT platforms are on the rise. How to create a sports media product and own the content in this day and age? The discussion focuses on the present and future with the media entertainment giant Discovery and their pan-European sports network Eurosport (including PyeongChang 2018 experiences) and the local broadcaster Planet TV (owner of Prva Liga Telekom Slovenije, Slovenian National Football League, and ABA, regional Adriatic basketball league, media rights).
13:50 – 14:15
SPORTO 2018 Wrap-up
SPORTO Wrap-up with Toby Hester (Sponsorship Coach): learnings and observations from the SPORTO 2018 Conference.
14:15
Lunch & Networking

Lectures and discussions will be held in English language. The organizers reserve the right to make changes to the event programme.