UEFA | President
Aleksander Čeferin was elected as UEFA’s seventh president at the 12th Extraordinary UEFA Congress in Athens in September 2016. A forward-looking UEFA, he emphasised, would be pro-active, move with the times and lead by example. A graduate of Ljubljana University’s law faculty, Aleksander Čeferin went on to work for his family’s law firm, and developed a special interest in representing professional athletes and sports clubs. He later took over from his father as company director. He was elected as Football Association of Slovenia (NZS) president in 2011. He also served as a second and third vice-chairman of the UEFA Legal Committee from 2011 to 2016.
IBM | Wimbledon & RFU Client & Programme Executive
Sam Seddon manages IBM’s sports rights agreements in the UK which include Wimbledon and England Rugby. He has responsibility for managing the client relationship year-round and for all the services that IBM provides to The Championships. He also oversees the digital strategy and award-winning marketing and innovation program. During the Championships he manages a team that is 180 people at peak on site. Sam Seddon was recognised in 2015 by Information Age as being one of the UK’s top 50 data leaders and influencers. In 2017 his marketing campaign at Wimbledon was recognised by Campaign Magazine as the “Best Digital Innovation” of the year.
Synergy | Chief Strategy Officer
Carsten Thode is the Chief Strategy Officer at Synergy, one of the leading sports and entertainment marketing agencies with clients including Bose, Under Armour, Accenture, BMW, Mitsubishi, BP and Just Eat. Thode started his career as a strategy consultant for Marakon Associates, working on clients including Diageo, Schweppes, Boots and Lloyds TSB before spending seven years at Reuters in roles including Global Sponsorship Manager for Reuters’ golf and F1 sponsorships. He was also Head of Strategic Relationships at Manchester United.
Curiosity 360 Productions | Director
Ian Mollard has over 25 years of experience in the sports event industry working with clients including the NBA, adidas, Nike and Budweiser. In recent years he has focused on the production of Sports Presentation at a series of world stage events which have included the 2017 IPC & IAAF World Athletics Championships, the London 2016 and Rio 2016 Olympics & Paralympics, the 2015 European Games and the Invictus Games. The “Hero the Hedgehog” mascot activation (at London 2017 IAAF World Championships) was awarded “Entertainment Experience of the year 2017” at the BT Sports Industry Awards.