Sally Horrox has 20 years’ experience of working at senior management and board level in sport and business, blending commercial and legal acumen with a deep insight and knowledge of how sport works. She develops strategy that works across the business – from grass roots and community sport to elite athletes and performance competition. She is also experienced in international sport with FIFA World Cup and Commonwealth Games experience, and a qualified solicitor, working for 10 years’ in law and business before transitioning to sport. Sally has a proven track record in the commercial and professional development of women’s sport. She is a non-executive director of England Netball, chairs the Vitality Netball Super League Board and advises the FA Women’s Football Board. Recent successes include the creation and expansion of the FA Women’s Super League with BT Sport, and the re-structuring and development of new commercial rights, sponsor and broadcast partnerships for women’s football, resulting in the quadrupling of BBC and BT Sport coverage.
Sally Hancock has 25 years’ of experience at the forefront of strategic sponsorship thinking and is widely regarded as responsible for driving a greater strategic and accountable approach within the industry. She has advised organisations worldwide on effective strategy planning, sponsorship design and delivery, was voted UK Sponsorship Personality of the Year in 2013, and named one of the Most Influential Women in Sport in 2015. From 2007-2012, Sally was the Director of the Olympic and Paralympic Games at Lloyds Bank, responsible for the initial business assessment and negotiation of the first London 2012 partnership, and the full development and implementation of a five-year strategic plan. The Lloyds London 2012 Partnership won numerous awards, including the accolade of the most successful UK Sponsorship of the Last 20 Years. She also directed SSE’s partnership of the Glasgow 2014 Commonwealth Games and was responsible for the strategy and delivery of SSE’s recent landmark, award-winning partnership with the Women’s FA Cup. She is also the non-executive Chair of Women in Sport.
John Allert is the Managing Director of McLaren Pro Cycling, and a Board Director of McLaren Racing. He has over 25 years’ experience advising leading global brands in Asia Pacific, Europe and the UK, where he has been based since 2003. Prior to joining McLaren, John was Chief Executive of Interbrand’s UK business and sat on Interbrand’s Global Board. Throughout his career, he has been a frequent speaker, writer and lecturer on branding, and during his time at McLaren has built a reputation as one of the UK’s leading practitioners in sports marketing, digital branding and content, pioneering the acclaimed ‘Tooned’ cartoon series in 2012, in collaboration with Framestore. John’s work at McLaren has attracted industry recognition including a One Show Gold Pencil, British Market Research Award, British Retail Design Award, Crystal Award for Branded Content and a Gold Clio for Branded Entertainment.
Joel is Head of UK at Octagon. This role involves Joel working with a range of Europe’s leading brands and rights holders in the sports, entertainment and content space. From a brand perspective, his focus is on advising UK, regional and global clients on sports & entertainment marketing strategy, rights identification / acquisition and activation (with a focus on social & content). Joel works across the Octagon Europe client base for brands such as ABInbev, adidas, AIG, Cisco, Danone, Mars, MasterCard, Shell and Sony Mobile. In 2019, Octagon UK was crowned Agency of the Year at BT Sports Industry Awards and European Agency of the Year at European Sponsorship Association (ESA) Awards.
Marzena joined The FA in April 2017 to deliver integrated marketing and commercial support to the women’s game across the whole organisation. This involves leading and co-ordinating a cross-functional team on all aspects of the women’s game across marketing, commercial, digital and communications. Since starting, Marzena has been focused on the commercial and marketing pillars within the Gameplan for Growth strategy of doubling participation and fans by 2021. A Lionesses campaign ahead the 2017 European championships, followed by a successful English bid in 2018 for the UEFA Women’s Euro 2021 Championships, set the bar for commercial investments from 7 partners in 12 months in the women’s game, including a landmark multi million pound investment from Barclays. Prior to The FA, Marzena was Managing Director of her own consultancy, b-focused ltd, specialising in sports marketing, sponsorship and event management. From 1996-2006 Marzena was the inaugural Director of Marketing at the British Olympic Association (BOA), where she built and managed the BOA’s first commercial and marketing department. During her time at the BOA, she was also the architect of the Team GB brand.
Jeff Nathenson has more than twenty-five years of international experience in media extending from production to business development. He currently is the Managing Director for the international division of Whistle Sports, the digital entertainment media company that produces content for post-millennials. Launching this arm of Whistle Sports in 2014, he has worked on creative programming, marketing and analytics initiatives on behalf of UEFA, The Olympics, YouTube, Visa and more. Prior to Whistle Sports, he was on the partnership team for YouTube, bringing La Liga, Ligue 1, BBC, C4, ITV and many others onto the platform. He ended his time at YouTube as its head of football. Jeff also has over a decade of production experience, working at CNN, IMG, and Dow Jones. The programmes that he launched like Living Golf and MainSail – both sponsored by Rolex – are still on CNN. When not traveling for work, he serves as a driver for his three kids and naps during the cricket.
Jonno leads digital strategy for The Ocean Race – delivering live, unfolding stories to fans worldwide from some of the most remote spots on the planet. Since 1973, this brutal sailing race has been the toughest test of a team in sport, with the world’s best sailors – pioneers, Olympic champions and record-breakers – competing for the trophy. Jonno will share how the event harnessed storytelling and technology to deliver an immersive fan experience in the award-winning 2017-18 edition. Jonno has been named a Sport Industry NextGen Leader for 2019 – the UK sport industry’s ’30 under 30’. He recently led digital and international communications on the Stockholm Åre 2026 Winter Olympic bid, and has previously worked with the likes of Twitter and Red Bull.