NBA, Senior Communications Director EMEA
Maik Matischak began as NBA EMEA Senior Director, Communications in 2014. Based in the NBA's EMEA headquarters in London, he manages the communication strategy and leads the execution of all public relations activities for the league in the region. Matischak comes to the NBA from Advanced Micro Devices, Inc., an American multinational semiconductor company, where he led EMEA-wide PR activities for the consumer segment. Previously, he held the role of Senior International PR Manager for EA SPORTS in Geneva, Switzerland. Matischak also served as PR Director of NFL Europe franchise the Berlin Thunder, and subsequently as Director of Communications with NFL Europa in Frankfurt, Germany. He lives in London with his wife Nicole and two sons Ben and Flynn.
TrueGold Communications, Co-founder
Michael G. Cole
As the former London 2012 Marketing and Communications Director for BT Global Services, Michael was responsible for activating BT Global Services’ highly successful London 2012 Olympic and Paralympic Games marketing campaign worldwide, as well as being responsible for operational and crisis communications across BT’s highly acclaimed London 2012 Delivery programme, as the official Communications Services partner for London 2012. Michael led BT to being awarded a number of industry accolades and helped secure BT’s position into the Global 100 brands for the first time in its history. Michael remains a regular speaker at international sporting conferences discussing the role of sponsors and the impact of technology on major sporting events and businesses. He now runs his own consulting firm, TrueGold Communications, and is actively engaged on future major sporting events including PyeongChang 2018 and Tokyo 2020, Pan American Games 2019 and PGA European Tour / Ryder Cup where he continues to work in an advisory capacity for the Organising Committees and a number of the international sponsors.
Strive Sponsorship, Founder
Malph Minns has 360-degree international sponsorship experience having worked brand, rights holder and agency side for over 11 years. He has advised brands such as Guinness, British Airways, Barclays, Ordnance Survey and 888.com on their sponsorship strategies, activation plans and evaluation, across both sport and entertainment sponsorships. He also has extensive experience creating and delivering value to partners as a rights holder through successful commercial and collaborative partnership management strategies, having built and managed Team Sky’s commercial partnership management programme from 2010-2014. During his time with Team Sky, he helped define, influence and report sponsorship return on investment for brands including Sky UK/Italy/Germany, 21st Century Fox, Jaguar, Gatorade and Oakley. He occasionally talks on panels at industry events, but only if he thinks he can offer a fresh perspective and valuable insights to others. He’s interested in sharing the ‘why’ and ‘how’, not just the ‘what’ that can be read about anywhere.
Super Bowl 2017 Host Committee, Head of Digital
An award-winning thought leader, speaker and digital consultant, Jeramie McPeek has more than two decades of experience telling stories and achieving business objectives through traditional print, online, social and mobile channels. After spending the past 24 years with the Phoenix Suns and Phoenix Mercury, most recently as VP of Digital & Brand Strategy, McPeek left the NBA to launch his own consulting business in October 2016. At Houston Super Bowl Host Committee McPeek was in the role of Head of Digital. McPeek previously also worked on campaigns for the Arizona Super Bowl and the NFL Players Association as well as the Pope’s visit to the U.S. in 2015, and has had more than a thousand articles published in national magazines over the past 20 years. Named one of the country’s top 30 online sports marketers in 2014, he has been a keynote speaker at more than 20 conferences throughout the USA, Europe and Australia. McPeek graduated from the Walter Cronkite School of Journalism at Arizona State University in 1995, and lives in Phoenix with his wife and two children.