News / Content


Sport’s Kodak Moment

Author: Carsten Thode / Aphetor, Founder | Read time: 6 min It’s one of the most famous business […]


New edition of SPORTO Magazine is published

May 2019 edition of redesigned biannual SPORTO Magazine brings fresh content from around the world. Cover story is […]


What does the 12th edition of SPORTO Magazine bring?

October 2018 edition of SPORTO Magazine is marked by the 2018 FIFA World Cup in Russia. Among the […]

Foto: Oivind Haug

Stay away from clichés

Author: Simona Kruhar Gaberšček, Foto: Telenor, Oivind Haug | read time: 14 min What are the common points and […]


First we determine the objectives, then we work backwards and define the strategy

Author: Jure Doler | read time: 7 min Luca Massaro is the founder of WePlay, a sports digital […]


Interview | Jeremy Darlow: Marketing is a simple game

Author: Dragan Perendija | read time: 5 min Jeremy Darlow is a leading brand consultant, adjunct marketing professor […]


Sponsorship is the magic dust for marketing activities

Author: Simona Kruhar Gaberšček | read time: 9 min Andy Westlake was appointed as the Chairman of the European […]


Things you just ‘want’ to watch

Author: Luka Maselj | read time: 5 min For quite some time now, sports fans want to know […]


Huge opportunity, but expect to see more testing and learning

Author: Luka Maselj | read time: 6 min Roughly a quarter of a century after the British satellite […]