Join us in 2nd SPORTO virtual talk with Ricardo Fort from The Coca-Cola Company

Thursday, October 1, is only 10 days away. The day when a very special guest will hang out with us as part of the SPORTO 2020 Digital Talk Series! It would be difficult to find a more established name in the world of sport sponsorships than Ricardo Fort. We are pleased that the Vice President of the global conglomerate The Coca-Cola Company, and the man in charge for global partnerships in the field of sports and entertainment at one of the world’s most iconic brands, responded to our invitation.

Approximately one hour of content, consisting of a presentation, interview and chat with participants will be broadcast on Thursday, 1 October at 15:00 (3 pm) Central European Summer Time (CEST / UTC +2: Ljubljana – Zagreb – Belgrade – Brussels – Rome – Berlin – Paris – Madrid) via the OnAir conference platform in cooperation with Cankarjev dom in Ljubljana, the venue of the (virtual) conference SPORTO 2021 in January. Please check time in your country here.

Ricardo Fort, one of the world’s leading experts and opinion leaders in the field of sponsorship, oversees Coca-Cola’s global portfolio of partnerships and events, including the ones with FIFA, UEFA, the IOC, the IPC, the Special Olympics, the McLaren F1 team, movie studios, record labels and the gaming industry.

Prior to joining Coca-Cola, Ricardo was a leader in global partnerships and sponsorship marketing at Visa in San Francisco until 2016.

»The nature of the work that we do at Coca-Cola, because we are so international, is virtual by default. In a normal week in the office, my team and I probably spend 70, 80 per cent of our time in video conferences, conference calls with people abroad,« he said in one of the recent interviews, commenting on the covid-19-related business handicaps. 

At the SPORTO digital talk, Ricardo will discuss Coca-Cola’s Olympic and Paralympic partnership (also in the light of the postponed Tokyo 2020 Games), their strategy, role of digital and brand impacts/ROI. We will also hear first-hand more about the current challenges and best practices from company’s work with different rights holders around the world and comment on the post-pandemic sponsorship landscape and evolution of sponsorship from a broader perspective.


In case you have missed our emails join the stream on
Your password was sent to you from (SPORTO Digital Talk Series) or use the reset password function on the portal to receive a new password to your email.
Thank you and enjoy the session!

Monthly free online/virtual events en route to SPORTO 2021 will take place between September and December 2020.