Join us in our first SPORTO digital/virtual talk

Sign-up and join our SPORTO 2020 Digital Talk Series, in-depth online talks with leading experts from the world of marketing and sponsorship in sports. Our guests will focus on exploiting the potential/seeking communication solutions for sports organisations and sponsor brands in these unusual times. Guest speaker of our first online event from the series of three will be Luka Dukich, Director of Content with the NBA team Chicago Bulls.

The online event will be held on Wednesday, 9 September at 15:00 (3 pm) Central European Summer Time (CEST / UTC +2): Ljubljana – Zagreb – Belgrade – Brussels – Rome – Berlin – Paris – Madrid. Please check time in your country here.

About the guest and session

Luka Dukich is overseeing the team’s social media channels and content offerings from basketball coverage to sponsored content. Dukich has been with the Bulls since 2015, and during his time with the team, the Bulls have become the industry leader in differentiated content, receiving SportsBusiness Journal’s 2017 “Best in Sports Social Media” award and a nomination for the same award in 2018.

Prior to his time with the Bulls, Luka spent five years with United Entertainment Group, the sports & entertainment marketing arm of Edelman Worldwide. Luka was a guest at SPORTO 2018 Conference, where he impressed the audience with the lecture about Bulls’ content strategy. You can find his video interview from the conference here.

In this online session, Luka will focus on the exciting documentary series The Last Dance (Netflix, ESPN), which was at the centre of the global sports audience during the pandemic. The Chicago Bulls made extremely effective use of the moment/period when the series was broadcast and dominated social networks by creating engaging and unique content. Among other topics, the behind-the-scenes approach at TikTok will be presented, where together with the mascot Benny the Bull they are the sports club with the most followers in North America and the second most followed sports account in the world. They also created the first branded TikTok content series for a sports team.

Moderator: Matej Praprotnik | VAL 202



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The monthly online events, “on the road to” SPORTO 2021 Conference, will be organised between September and December this year. The sessions will consist of a 15-minute presentation, a 25-minute interview and a 10-minute Q&A with registered participants.

Date of the next event: 1 October, 2020
Guest: Ricardo Fort | THE COCA-COLA COMPANY
Vice President, Global Sports & Entertainment Partnerships

You can already register for our October event here.