News / Content



The sponsorship industry is resilient and up to the challenge

Author: Simona Kruhar Gaberšček | Read time: 7 min Jill Downey is Managing Director of Core Sponsorship, a […]


Control the things you can, plan for the things you can’t

Author: Luka Maselj | Read time: 9 min The habits of consuming sports are continuously evolving and becoming […]


SPORTO Online Experience with new speakers

We are less than two months away from the new edition of the SPORTO conference, which will be […]


How did we navigate the Tour? With conversation!

Author: Rok Šinkovc | Read time: 9 min Laurent Lachaux, Sales and Partnership Director at Amaury Sport Organisation […]


What does the 2020 edition of the SPORTO Magazine bring?

A lot has happened in the period after March this year, when “the game stopped”. Much more than […]


SPORTO 2021 goes digital, featuring a special guest – Arsène Wenger

Make a note on your calendar and join us on 21 and 22 January 2021 (Thursday and Friday), […]


Sponsorship learnings in an eventless world

Our second digital SPORTO Talk was with Ricardo Fort, Vice-president of Global Sports and Entertainment Partnerships at The […]


Have a strategy!

Luka Dukich, Director of Content with the American professional basketball team Chicago Bulls, competing in the National Basketball […]


The ice of SPORTO virtual talks broken by Coca-Cola and the Chicago Bulls

We are pleased to announce the first inspiring experts to be hosted as part of in-depth monthly SPORTO […]