The SPORTO programme delivers a 360-degree insight into the industry trends. Case studies, discussions and in-depth one-on-one interviews create the content at the crossroads of relevant industry areas with a focus on sponsorship strategy and activation, branding and building brand equity, digital communication and innovation, Olympic marketing, fan engagement and other specific topics with one touch point – harnessing the power of sport.

A detailed programme for SPORTO 2021 will be revealed in early December 2020. All topics will be discussed (also) through the perspective of the Covid-19 pandemic and the prism of adaptation.

Find out more about our guest speakers.