The SPORTO programme delivers a 360-degree insight into the industry trends. Case studies, discussions and in-depth one-on-one interviews create the content at the crossroads of relevant industry areas with a focus on sponsorship strategy and activation, branding and building brand equity, digital communication and innovation, Olympic marketing, fan engagement and other specific topics with one touch point – harnessing the power of sport. This year’s agenda involves current topics from the industry, including post-covid recovery, blending of virtual and physical, web 3.0, women’s sport and the sustainability in sports.

Thursday, June 9

09:30 – 10:20
10 Predictions for the Future of Sport
Matt Rogan | Co-Founder of Two Circles & author of the book “All to Play For: How Sport Can Reboot our Future”
Sharing examples from professional sports, brands, new technologies and even the challenges of his own story as a business leader in sport, Matt predicts that sport is entering a golden phase despite having gone through the darkest of times.
10:20 – 11:00
Maximising the Opportunity of Your Digital Channels
Katie Matthews | Little Dot Sport, Partnerships Director
Little Dot Sport specialises in creating meaningful connections between premium content and digital audiences. They discover, create, distribute, amplify and monetise content across a range of platforms for some of the biggest names in sport, including Formula E, Serie A, the ECB, Eurosport, Extreme E and the NFL. In this session, Katie will share recommendations on how rights holders and their brand partners can make the most of the digital content they have at their disposal, and how they can supercharge the growth of their social channels to reach and engage new audiences.
11:00 – 11:35
Coffee break
11:40 – 12:15
Building Meaningful Brands in Culture
Ellie Moss | Cake, Strategy Director
12:15 – 12:45
Share the Road
Casper Svanemose | Continental Denmark, Marketing Manager
A purpose-driven campaign, Share the Road focuses on society issues with the aim of raising the level of cooperation on the road and empathy among cyclists and other drivers. The presentation will also include insights regarding Continental’s commitment to Tour de France, with the Grand Depárt taking place in Copenhagen this year.
12:45 – 14:15
Lunch & networking
14:20 – 14:35
SPORTO Tech Moments
Mohammad Ali Abbaspour | SponixTech, Founder & CEO
A behind-the-scenes look at immersive replays and virtual advertisements technologies with award-winning start-up technology company.
14:35 – 15:20
Sports x Sustainability: The Business Case for Sustainability in Sport
Patrick Haslett | Impact 3 Zero, Managing Partner
For sport to act around sustainability, we need a business case that supports this transition. If framed around key industry metrics, ‘challenge’ rapidly transforms into ‘opportunity’. We will take a deeper look at the overwhelmingly positive future for organisations prepared to commit.
15:20 – 16:00
Entering a New Digital Frontier: Web3 & Metaverse
Richard Petrich | Value of We, Managing Director
People always associate the metaverse with childish games and crazy-looking characters/avatars, however it is much more than that. With our lives becoming more and more digital, we have started to spend a significant amount of time in a world different from our real life. With that in mind, we all are already taking part in the first iteration of the metaverse. In this session, we will receive a better understanding of what the metaverse is, what it can potentially become in the next decades, and why Web3 plays such an important role.
16:00 – 16:30
Coffee break
16:30 – 17:30
The Globalization of Sport – What it Means for Rights Holders and Brands
Peter Scott | Warner Bros. Discovery, Vice President of Emerging Media & Innovation
Craig Howe | Rebel Ventures, Founder & CEO
F1 fever is sweeping the USA, Champions League matches are on HBO Max in Latin America, the NBA is generating big numbers in Europe, and Chelsea FC and the Denver Broncos have sold for record valuations. Sports is driving modern culture, and sports rights have never been more valuable, or more expensive. In this session, we will discuss ways in which rights holders and brands can justify and maximize an ever increasing investment in sports media rights and partnerships.
17:30 – 18:30
Aleksander Čeferin | | UEFA President
Nasser Al-Khelaïfi | European Club Association Chairman & PSG President and CEO
Two leading figures in the football/sports world exclusively join SPORTO Talk stage, discussing the future of European club football and its competitions, marketing and media rights, leadership and more.
18:30 – 20:00
Evening snack & networking
20:00 – 20:15
2021 SPORTO Brands

Revealing of the 2021 SPORTO Brands in cooperation with Mediana Research Institute.
20:15 – 20:50
SPORTO Extra-time | Play with Heart – Women’s EHF Euro 2022
JJ Rowland | EHF, Business Development & Marketing Director
Christina Höllerl | Infront Sports & Media, Central Marketing Sales Manager

Countdown to Women’s EHF EURO 2022 (Slovenia – North Macedonia – Montenegro) with a discussion touching the marketing and sponsorship angle of the championship, while highlighting the importance of sustainable development and women’s empowerment in sport in the build-up to the event. The closing session of the conference will be joined by a special guest/artist Senidah.
21:15 – 00:00

Friday, June 10

09:30 – 11:00
Workshop: How TikTok is changing the status quo and should your brand care? (Austria Trend Hotel)
Peter Kokalj | Dunking Devils Studios, Creative Director
Jan Kukovec | Dunking Devils Studios, Strategy Director

With every new generation, a revolution takes place in the social media landscape. To name a few examples: Instagram was responsible for us consuming content on our mobile devices rather than on a desktop, Snapchat brought us the 24h story and now TikTok leading the way with the vertical trending video revolution. What all these revolutions have in common is that brands that took the risks and entered these platforms early came out as the winners in their respective fields.
In the workshop we will take a practical approach and look at: How and why TikTok is revolutionizing the social media landscape? / What you need to know about the platform and how TikTok content creation is structured? / Case studies from successful sports brands on the platform. / Should your brand or organization be active on TikTok?

Lectures and discussions will be held in English language. The organizers reserve the right to make changes to the event programme.