Speakers & Guests

 

Arsène Wenger

FIFA | Chief of Global Football Development & former Arsenal FC Manager
Bio

Known as Le Professeur for his meticulously studious approach to the game. At FIFA, Arsène Wenger is responsible for overseeing and driving the worldwide development of football for both men and women around the world. Arsène Wenger has spent his whole career in football. After hanging up his boots, he found his true calling in football management, his career taking him from his native France, where he enjoyed a successful stint with AS Monaco, to cup success with Nagoya Grampus Eight in Japan, and to England, where with Arsenal he went on to become one of the longest-serving and most eminent managers in English top-flight history, winning the Premier League three times. Away from the pitch, he is a highly respected TV match analyst.


Kim Skildum-Reid

Power Sponsorship | Founder & Director
Bio

Kim is one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Kim has provided strategic advice, audits, and training to blue chip clients on six continents, reworking the strategies of major brands and properties. She is co-author of industry bestseller The Sponsorship Seeker’s Toolkit, author of the bestseller for sponsors The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit. Her white papers “Disruptive Sponsorship” and “Last Generation Sponsorship” have been downloaded hundreds of thousands of times. She is author of one of the industry’s best-read blogs. Kim is now based in Sydney, but grew up in Minnesota.

Twitter | LinkedIn


Ricardo Fort

The Coca-Cola Company | Vice President, Global Sports & Entertainment Partnerships
Bio

Ricardo leads the company’s global portfolio of sponsorships, partnerships and events, including the ones with the International Olympic Committee, FIFA, UEFA, the Special Olympics, athletes, McLaren F1 team, record labels, movie studios, the gaming industry and other worldwide sports and entertainment properties. His team is responsible for the global hospitality programs and for building company-wide capabilities in the areas of sports and entertainment. Prior to this role, Ricardo was the SVP of global brand, product & sponsorship marketing at Visa, and earlier in his career he worked as global marketing director for the dairy category at the Group Danone, based in Paris. Ricardo graduated with a Bachelor of civil engineering at University in Sao Paolo.

Twitter | LinkedIn


Lewis Wiltshire

Seven League | Chief Executive Officer
Bio

Lewis is the Chief Executive Officer of Seven League, Europe’s leading digital sports consultancy and agency, and the EMEA arm of the Mailman global group which 7L is part of. Lewis joined Seven League in 2017 after five years with Twitter, where was Twitter’s first UK head of sport, first global head of sport, and then Senior Director of Media Partnerships. Prior to Twitter, Lewis was with BBC Sport for 11 years, serving as Editor of the BBC Sport website and BBC Sport’s first social media editor. Lewis has also worked in a pro bono capacity for the Women’s Sport Trust during 2020.

Twitter | LinkedIn


Florian Lamblin

Tour de France (A.S.O.) | Head of International Development
Bio

Amaury Sport Organization (A.S.O.) is a company that owns, designs and organizes top international sporting events. Specialized in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organization, media and sales of sports events. A.S.O. organizes 240 days of competition per year, with 90 events in 25 countries. A.S.O. is involved in cycling with Tour de France, motor sports with the Dakar, sailing, mass events and golf. Florian is in charge of international strategy and development for A.S.O, which includes creating new events and business, building relationship with sponsors, partnering with local event organizers and public authorities, and improving Tour de France and Dakar footprint abroad.

LinkedIn


Matthew Entwistle

Two Circles | Group Managing Director
Bio

Matthew is responsible for ensuring great client results are delivered across the agency’s global client base, and leading Two Circles’ (Agency of the Year at Sport Industry Awards) unique ventures with sports rights-owners and financial investors. He has a 25-year career that includes senior roles in strategy consulting, marketing and commercial operations. This includes retail giant Tesco, where he was both Non-Food Marketing Director and International Director of Tesco.com. In July 2020, Matthew authored Sports Media’s Hybrid Future, analysis of trends in the commercialisation of sports media rights, and explanation for why the Covid-19 pandemic will accelerate the development of a hybrid media model.

Twitter | LinkedIn


Sam Mathews

Fnatic | Founder & Chief Executive Officer
Bio

An early adopter of what has become one of the fastest-growing sports in the world, Sam Mathews launched the Fnatic brand in 2004, selling his car to send a team to its first competitive gaming event while still attending university. Under his leadership over the past 16 years, Fnatic has become one of the world’s largest, most popular and most successful esports organisations. With offices around the world, an in-house developed award-winning line of esports peripherals and apparel, and partnerships signed with the world’s most respected brands as well as dominating the competitive realm of international leagues, Fnatic has cemented its position as leaders of esports performance.

Twitter | LinkedIn


Stefan Gunnarsson

Icelandic Football Association (KSI) | Commercial and Marketing Director
Bio

Stefan is the Commercial and Marketing Director of the Icelandic Football Assocation. Recent milestones include a new Puma kit deal and a restructure of the brand portfolio of the association, including launching a special new crest for the team. He has over 15 years experience in brand management, marketing, strategy and negotiation. Prior to joining the association he ran a marketing agency in Iceland working with some of the world´s leading brands. He as an MSc in International Marketing from the University of Strathclyde, and an MBA Football Industries from the University of Liverpool.

LinkedIn


Luca Massaro

WePlay | Founder & Chief Executive Officer
Bio

Luca is the Founder and CEO of WePlay, a full-service agency that specialises in helping sports brands to achieve their commercial growth objectives across emerging direct-to-consumer revenue streams. The agency’s results are reflected in multiple industry awards including back-to-back Agency of the Year titles at the Football Business Awards in 2017 and 2018. WePlay has a growing global footprint with offices in London, Paris and Madrid serving a roster of leading international rights holders, brands, not-for-profits and charities. These include AC Milan, Aspire, ESPN, FIFA, IRONMAN, LaLiga, Olympique de Marseille, Paris Saint-Germain, PGA European Tour, Sported, UFC, UK Sport, WRC and Yokohama Tyres. Luca was named part of the inaugural Sport Industry NextGen class of 2016. Prior to WePlay, he led the digital and social media strategy for Chelsea Football Club.

Twitter | LinkedIn