Speakers & Guests

 

Sally Horrox

Y Sport | Managing Partner
Bio

Sally Horrox has 20 years’ experience of working at senior management and board level in sport and business, blending commercial and legal acumen with a deep insight and knowledge of how sport works. She develops strategy that works across the business – from grass roots and community sport to elite athletes and performance competition. She is also experienced in international sport with FIFA World Cup and Commonwealth Games experience, and a qualified solicitor, working for 10 years’ in law and business before transitioning to sport. Sally has a proven track record in the commercial and professional development of women’s sport. She is a non-executive director of England Netball, chairs the Vitality Netball Super League Board and advises the FA Women’s Football Board. Recent successes include the creation and expansion of the FA Women’s Super League with BT Sport, and the re-structuring and development of new commercial rights, sponsor and broadcast partnerships for women’s football, resulting in the quadrupling of BBC and BT Sport coverage.

Twitter | LinkedIn


Sally Hancock

Y Sport | Managing Partner
Bio

Sally Hancock has 25 years’ of experience at the forefront of strategic sponsorship thinking and is widely regarded as responsible for driving a greater strategic and accountable approach within the industry. She has advised organisations worldwide on effective strategy planning, sponsorship design and delivery, was voted UK Sponsorship Personality of the Year in 2013, and named one of the Most Influential Women in Sport in 2015. From 2007-2012, Sally was the Director of the Olympic and Paralympic Games at Lloyds Bank, responsible for the initial business assessment and negotiation of the first London 2012 partnership, and the full development and implementation of a five-year strategic plan. The Lloyds London 2012 Partnership won numerous awards, including the accolade of the most successful UK Sponsorship of the Last 20 Years. She also directed SSE’s partnership of the Glasgow 2014 Commonwealth Games and was responsible for the strategy and delivery of SSE’s recent landmark, award-winning partnership with the Women’s FA Cup. She is also the non-executive Chair of Women in Sport.

Twitter | LinkedIn


John Allert

McLaren Racing | Board Director
Bio

John Allert is the Managing Director of McLaren Pro Cycling, and a Board Director of McLaren Racing. He has over 25 years’ experience advising leading global brands in Asia Pacific, Europe and the UK, where he has been based since 2003. Prior to joining McLaren, John was Chief Executive of Interbrand’s UK business and sat on Interbrand’s Global Board. Throughout his career, he has been a frequent speaker, writer and lecturer on branding, and during his time at McLaren has built a reputation as one of the UK’s leading practitioners in sports marketing, digital branding and content, pioneering the acclaimed ‘Tooned’ cartoon series in 2012, in collaboration with Framestore. John’s work at McLaren has attracted industry recognition including a One Show Gold Pencil, British Market Research Award, British Retail Design Award, Crystal Award for Branded Content and a Gold Clio for Branded Entertainment.

LinkedIn | SPORTO chat


Joel Seymour-Hyde

Octagon | Head of UK
Bio

Joel is Head of UK at Octagon. This role involves Joel working with a range of Europe’s leading brands and rights holders in the sports, entertainment and content space. From a brand perspective, his focus is on advising UK, regional and global clients on sports & entertainment marketing strategy, rights identification / acquisition and activation (with a focus on social & content). Joel works across the Octagon Europe client base for brands such as ABInbev, adidas, AIG, Cisco, Danone, Mars, MasterCard, Shell and Sony Mobile. In 2019, Octagon UK was crowned Agency of the Year at BT Sports Industry Awards and European Agency of the Year at European Sponsorship Association (ESA) Awards.

Twitter | LinkedIn


Marzena Bogdanowicz

The FA | Head of Marketing and Commercial, Women’s Football
Bio

Marzena joined The FA in April 2017 to deliver integrated marketing and commercial support to the women’s game across the whole organisation. This involves leading and co-ordinating a cross-functional team on all aspects of the women’s game across marketing, commercial, digital and communications. Since starting, Marzena has been focused on the commercial and marketing pillars within the Gameplan for Growth strategy of doubling participation and fans by 2021. A Lionesses campaign ahead the 2017 European championships, followed by a successful English bid in 2018 for the UEFA Women’s Euro 2021 Championships, set the bar for commercial investments from 7 partners in 12 months in the women’s game, including a landmark multi million pound investment from Barclays. Prior to The FA, Marzena was Managing Director of her own consultancy, b-focused ltd, specialising in sports marketing, sponsorship and event management. From 1996-2006 Marzena was the inaugural Director of Marketing at the British Olympic Association (BOA), where she built and managed the BOA’s first commercial and marketing department. During her time at the BOA, she was also the architect of the Team GB brand.

LinkedIn | SPORTO chat


Jeff Nathenson

Whistle Sports | Managing Director International
Bio

Jeff Nathenson has more than twenty-five years of international experience in media extending from production to business development. He currently is the Managing Director for the international division of Whistle Sports, the digital entertainment media company that produces content for post-millennials. Launching this arm of Whistle Sports in 2014, he has worked on creative programming, marketing and analytics initiatives on behalf of UEFA, The Olympics, YouTube, Visa and more. Prior to Whistle Sports, he was on the partnership team for YouTube, bringing La Liga, Ligue 1, BBC, C4, ITV and many others onto the platform. He ended his time at YouTube as its head of football. Jeff also has over a decade of production experience, working at CNN, IMG, and Dow Jones. The programmes that he launched like Living Golf and MainSail – both sponsored by Rolex – are still on CNN. When not traveling for work, he serves as a driver for his three kids and naps during the cricket.

Twitter | LinkedIn


Jonno Turner

The Ocean Race | Head of Digital Content
Bio

Jonno leads digital strategy for The Ocean Race – delivering live, unfolding stories to fans worldwide from some of the most remote spots on the planet. Since 1973, this brutal sailing race has been the toughest test of a team in sport, with the world’s best sailors – pioneers, Olympic champions and record-breakers – competing for the trophy. Jonno will share how the event harnessed storytelling and technology to deliver an immersive fan experience in the award-winning 2017-18 edition. Jonno has been named a Sport Industry NextGen Leader for 2019 – the UK sport industry’s ’30 under 30’. He recently led digital and international communications on the Stockholm Åre 2026 Winter Olympic bid, and has previously worked with the likes of Twitter and Red Bull.

Twitter | LinkedIn | SPORTO chat


Guy-Laurent Epstein

UEFA Events S.A. | Marketing Director
Bio

Guy-Laurent Epstein is the Marketing Director of UEFA Events S.A. set up in 2009 as a wholly owned UEFA subsidiary company; it manages the marketing and commercial interests of UEFA. In 2002, Guy-Laurent joined UEFA as TV & Sponsorship Manager and soon became Head of Marketing Activities. In 2005, he created the Media Rights unit which is responsible for the overall sales of broadcast rights for UEFA competitions. Thereafter in 2010, he was appointed Marketing Director, responsible for the on-going development of all marketing and commercial activities, including brand, media and sponsorship, across all UEFA competitions. He worked on the 1998 FIFA World Cup in France before joining ISL Marketing where he was responsible for the licensing and merchandising for the 2002 FIFA World Cup held in South Korea and Japan. In 2001, he joined the marketing division of FIFA, overseeing the development and implementation of the World Cup licensing programme.

Twitter | LinkedIn


Sally Burtt-Jones

Rakuten Viber | Senior Director, Business Development
Bio

Sally is an accomplished digital marketing and business development professional with more than 10 years strategic media experience. She brings a wealth of knowledge and experience to her role at Viber having previously held the position of Head of Branded Content at AOL, Huffington Post UK and Group Head, Brand Partnerships at the Guardian. Sally is responsible for defining Viber’s partnership strategy with a view to establishing long-term relationships that translate into engaging content and experiences for Viber’s users. Instrumental in the launch of Viber’s B2B solutions, Sally’s global partners such as FC Barcelona, BBC Worldwide and UNICEF are creating their own unique communities on Viber and building valuable new engagement opportunities through technology.

Twitter | LinkedIn


Scott Kegley

Minnesota Vikings | Executive Director, Digital Media & Innovation
Bio

Scott is in his fifth season with the Minnesota Vikings and 14th in the NFL. As the Executive Director, Digital Media & Innovation, Scott oversees all aspects of digital media, social media, mobile strategy and online editorial content. Under Scott’s leadership, the team has created several innovative digital content campaigns, winning two Shorty Awards and one Webby Award. Prior to joining the Vikings, Scott spent nine seasons with the San Francisco 49ers as the head of their social and digital teams. Scott was named to Leaders Under 40 Class of 2017. He graduated from the University of Southern California.

Twitter | LinkedIn


Giancarlo Bernini

WWE International | Senior Director Marketing & Commercial Operations
Bio

Giancarlo Bernini is Senior Director Marketing & Commercial Operations at WWE International, where he oversees marketing and commercial activity across all lines of business (media & content, OTT, live events & consumer products) in WWE’s Northern European markets. Previously, he worked at Sony (ex-Sony Ericsson) as Head of Global Sponsorships and Partnerships for the mobile division and oversaw the brands relationships with the WTA Tour, Sony Open Miami, FIFA World Cup 2014, James Bond franchise and UEFA Champions League 2015-18. Prior to that, he spent 6 years at Visa where he performed numerous roles and worked across the partnership marketing portfolio on assets such as the Olympic & Paralympic Games, FIFA World Cup 2010, Rugby World Cup 2007, NFL, Disney and AEG. Giancarlo has an Executive MBA from London Business School.

Twitter | LinkedIn


Veljko Odobašić

Sport MTS (Telekom Srbije) | Digital/Sponsorship Content Coordinator
Bio

Veljko has been working in the telecommunications industry for the past eighteen years and more than sixteen years in one of the biggest companies in the region. For nine years, he was in managing positions, responsible for the company’s online brand image and online customer communication. During that time, he was active in teams that created and executed marketing activities for the entire service portfolio: mobile telephony services, internet services, TV services and business solutions. For the past four years, he is coordinating digital mts sport sponsorship activations. Throughout his career, he was included in numerous company projects that led to new services, sales growth, better employee work performance and brand improvement.

Twitter | LinkedIn


Sophie Morris

European Sponsorship Association (ESA) | Board Director
Bio

Sophie is an elected Board Director of the European Sponsorship Association (ESA), a non-profit membership association whose mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. Sophie is also the founder of Millharbour Marketing, a strategic marketing and sponsorship consultancy focused on designing research-led business processes and tools for rights holders and sponsors that improve efficiency, relevance and commercial performance.

Twitter | LinkedIn


Connor Terry

Dallas Mavericks | Corporate Account Executive
Bio

Connor performs the role of Corporate Account Executive for the NBA’s Dallas Mavericks. He is responsible for new corporate partners through the activation of local, national and international partnerships by executing partner marketing objectives. A high priority for Connor and his team is cultivating the Mavericks’ NBA International Partner Program. He is a dynamic professional with a proven track record in successful development and activation of corporate partnerships in the NBA (Mavericks), collegiate athletics (Learfield Sports), professional baseball (American Association of Baseball) and international motorsport (V8 Supercars) settings. He graduated from the University of Kansas.

LinkedIn


Andreja Leskovšek McQuarrie

Women’s FC Radomlje | President
Bio

For the past 20 years, Andreja Leskovšek McQuarrie has worked with various Olympic Games Organizing Committees, from Salt Lake City 2002, Torino 2006, Vancouver 2010, Sochi 2014 to PyeongChang 2018. Since 2010, Andreja has been the principal and managing director at her own McQuarrie Consulting company delivering services to major sport event organizers and bid committees in the areas of strategic and operational planning, integration, international communications, and international client services. She is expert advisor to the International Olympic Committee (IOC) on National Olympic Committee Services and athletes’ experience. She was an Olympic and World Cup alpine skier and also ski raced professionally in the United Stated and Japan. For the past 18 months she is also the president of Women’s Football Club ŽNK Radomlje, Slovenia.

LinkedIn


Milan Eržen

Bahrain Merida Pro Cycling Team | Managing Director
Bio

Milan Eržen is a former cyclist and national team player from Novo mesto, and later a coach and manager who moved to Bahrain in 2013 and helped cyclist Shaikh Nasse Bin Khalifa in triathlon and sports development in country of Bahrain. Over the last six years has succeeded – with mayor help of local interested people – by establishing the World Tour Cycling Team.


Urška Končar

Nogometna zveza Slovenije | Head of Marketing and Communication
Bio

Urška Končar is the Head of Marketing and Communication at the Football Association of Slovenia (NZS), responsible for the commercial and communication activities under the umbrella of Slovenian football. Her important responsibilities include preparing and coordinating the implementation of marketing and communication strategies in relation to key areas and strategic orientations of the Slovenian FA, sponsorship care, corporate communication, etc. Prior to joining the NZS, she was at Petrol in charge for sponsorship activations and event management. She has been active in the field of marketing in sports for many years, among her succesful projects we can include sponsorship activations of the Ljubljana Marathon and organization of the EXPO Ljubljana Marathon. She gained her first experience in the field of marketing of sports products at the Delo media company, where she was in charge of the marketing department of magazine Polet and the Polet Club.

LinkedIn


Gregor Mauko

Toyota Adria | Commercial Director
Bio

Gregor Mauko has been employed by Toyota Adria since 2003. He is said to be the most rotated manager in the company. He was Regional Sales Director, Director of Toyota Slovenia, Regional Sales Director, Regional Sales and Marketing Director, Retail Director at Toyota Center Ljubljana Group and since 2015 Member of the Board of Directors of Toyota Adria Group. From this position, the group of companies has almost doubled its revenue. In the last two years, he has been devoting to the services of so-called new mobility. Toyota Adria is also one of the three Toyota & Lexus pilot distributors of new mobility in Europe, thanks also to Gregor’s contribution. He sees Toyota Motor Cooperation’s global sponsorship with the Olympic and Paralympic Committee as a great opportunity for Toyota’s contribution to improving society in general. »Start your impossible« and »Mobility for all« are not just marketing phrases, but great promoters of positive change.

LinkedIn