Two months before the new edition of the SPORTO Conference we are pleased to announce and present some of the guest speakers that will add their pieces to the mosaic of the international marketing and sponsorship event. This year’s agenda explores current topics in the light of the pandemic recovery, purpose-led partnerships, web 3.0 and metaverse, digital content creation and monetisation, modern fan culture and sustainability in sport. Find more about our guests.

Matt Rogan is the Co-Founder of Two Circles and one of the leading consultants in the industry. Sharing examples from professional sports, brands, new technologies and even the challenges of his own story as a business leader in sport, Matt will predict how sport is entering a golden phase despite going through the darkest of times. Matt is author of the book “All to Play For – How sport can reboot our future” and a regular speaker on the evolution of the sports business and its implications on the wider industry.

Matt Rogan, Two Circles, during SPORTO 2016. Photo by Vid Ponikvar / Sportida

Katie Matthews is the Partnerships Director at LIttle Dot Sport agency (part of Little Dot Studios), which sets new standards in the creation and distribution of digital sports content. Among their clients are Formula E, Serie A, The FA, America’s Cup, INEOS, International Paralympic Committee and Eurosport. With a strategic and data-led approach they help their clients grow, engage and monetise digital audiences.

Casper Svanemose joined Continental (Denmark) four years ago. He oversees a bold Share the Road campaign, which focuses on a society issue. With Continental’s commitment to Tour de France (Grand Depárt will be in Copenhagen this year) and the cycling community, they wanted to create a campaign that would raise the level of cooperation on the road and empathy among cyclists and other drivers.

Patrick Haslett is the Co-Founder of Impact 3 Zero (Ireland). With over a decade’s experience on the commercial side of sport, Patrick helps sports organisations to understand the challenge of ‘sustainability’. By putting social, economic and environmental activity at the heart of organisational strategy, sport can play a leading role in tackling the defining challenges of our time. Not only is it the right thing to do, but the commercial opportunity overwhelmingly supports this transition.

Richard Petrich is the Managing Director of the Value of We, an agency specialized on holistic brand experiences from the metaverse to brand partnerships. Their portfolio of clients includes DHL, G2 Esports, Ralph Lauren, Red Bull and Soho House. Richard will share his views and insights of the future of fan engagement through Web3 and metaverse.

SPORTO 2022 early bird registration is open till May 15. Attendance will be limited to 300 participants; 200 tickets are still available. The registration fee includes participation in all lectures and discussions, lunch, evening snack, gift, evening party and access to the workshop (Friday, June 10).

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