SPORTO Online Experience with new speakers

We are less than two months away from the new edition of the SPORTO conference, which will be held online on 21 and 22 January 2021 (LIVE from 11 am till 5 pm CET). SPORTO is pleased to announce and present exciting guests that recently joined our global speaker line-up of industry experts.

Sam Mathews is the founder and CEO of Fnatic, one of the most successful esports brands of all time, with offices across the world, millions of followers, innovative partnerships (BMW, Monster, Gucci, Lavazza, Hisense …) and award-wining line of gaming equipment. Founded in 2004, Fnatic has become the leading gaming brand with a diverse yet integrated branding approach.

Luca Massaro and his award-wining digital agency WePlay base their work on “outcomes over outputs”. Luca will share his thoughts and experiences about how sports properties and brands should be winning in the digital era, and will introduce their approach and results in the projects with AC Milan, mixed martial arts promotion company UFC and more.

Matthew Entwistle, managing director at Two Circles, a sports marketing agency named “Agency of the Year” in the UK for the third time, developed a theory on how the Covid-19 pandemic will accelerate the development of a hybrid media model. At the SPORTO Online Experience, he will be joined by Franjo Bobinac, Vice-president of Global Marketing at Hisense (including partnerships with UEFA and PSG), and Guy Edri, Executive Vice-president of Business Development for Vidaa platform (partnership with NBA League Pass).

Stefan Gunnarsson, Marketing and Commercial Director at the Football Association of Iceland (KSI), will share the insights from the high-profile rebranding and strategic branding of Iceland’s national football teams and KSI. The project was recently the silver winner of the Clio Sports Awards in the Brand Identity category.

Access to a dozen lectures, interviews and discussions with now less than 400 spots available (the early-bird registration fee is only 99 EUR + VAT) is open here.