Prvi tematski dogodek na poti do konference SPORTO 2024 bo osvetlil najaktualnejše dogajanje na področju e-športa in igričarske industrije, ki zaradi svoje dostopnosti, tehnološkega napredka in globalizacije doživljata pospešen razcvet in priljubljenost med mladimi, zlasti generacijama Z in alfa.

Na dogodku se bomo poglobili v različne pristope izkoriščanja priložnosti, ki jih panoga ponuja in preverili, kaj morajo vedeti blagovne znamke ob vstopu na to področje ter kaj lahko od e-športa in angažiranja občinstva prevzamejo tradicionalni športi.

The first event on the road to SPORTO 2024 will focus on esports and gaming – an industry that has shaken the sports and broaden opportunities also for brands to engage with younger generations whose interest has grown significantly. But, how to engage, which language to speak, what values to tide?

PROGRAM IN GOSTI*
PROGRAMME & GUESTS

09:30–10:00
Registracija udeležencev / Registration
10:00–10:25
Kako zgraditi in razviti prodajni uspeh po razcvetu e-športa
How to build and develop commercial success after the esports boom

Shahin Rasti / Giantx

* predavanje vključuje predstavitev nagrajenega sponzorskega primera

10:25–10:50
E-šport: ekosistem, trendi in posebnosti (pogovor)
Esports: ecosystem, trends, and specifics (Talk)

Gašper Kovač / Game Gang Show & Sport Media Focus
Shahin Rasti / Giantx

10:50–11:05
Odmor za kavo / Coffee break
11:05–11:30
Kaj morajo vedeti blagovne znamke ob vstopu na področje e-športa in igričarstva (pogovor)
What brands need to understand when entering to the world of esports and gaming (Talk)

Matjaž Butara / Big Bang
Aleš Petejan / Mastercard Slovenija

11:30–11:55
Svet gaminga in ustvarjalci vsebin (pogovor)
Gaming world and the content creators (Talk)

Anže Novak – Wortex
Žiga Lah – ScorpLZ

12.00–13.00
Ogled zakulisja Game Gang Showa in druženje v VIP prostoru
Game Gang Show tour & Get-together
* Organizator si pridružuje pravico do spremembe programa. / The organizer reserves the right to make changes to the event program.

Predhodna brezplačna prijava na dogodek je obvezna zaradi omejenega števila mest.
Dogodek bo potekal v sodelovanju z Game Gang Show, gaming spektaklom leta.

A prior free registration is mandatory due to the limited number of places.
The event is hosted by Game Gang Show, the gaming spectacle of the year.

Sha Rasti
Shahin Rasti
Giantx
direktor trženja
Commercial Director
Žiga Lah
ScorpLZ
ustvarjalec vsebin
Content Creator
Anže Novak
Wortex
ustvarjalec vsebin
Content Creator
Gašper Kovač
Game Gang Show & Sport Media Focus
vodja področja e-športa
Head of Esports
Aleš Petejan
Mastercard Slovenija
direktor marketinga
Marketing Director
Matjaž Butara
Big Bang
direktor upravljanje potenciala
Potential Management Director

Prijava
Registration

E-šport in igričarska industrija, 5. 4. 2024, Gospodarsko razstavišče, Ljubljana.
Esports & Gaming Industry. April 5, 2024, Ljubljana Exhibition and Convention Centre.