ŠPORTNI NAVIJAČI IN NJIHOVE SKUPNOSTI
Kako šport gradi angažiranost in pripadnost
V času, ko je pozornost vse težje pridobiti, zvestobo pa še težje ohraniti, postaja gradnja skupnosti ena najpomembnejših nalog športnih organizacij in znamk.
Toda kako dobro v resnici poznamo svoja občinstva? Danes imajo organizacije več možnosti kot kadarkoli prej, da s pomočjo podatkov, vsebin in izkušenj bolje razumejo ljudi ter z njimi gradijo močnejše povezave.
Uspeh danes pa ni odvisen le od doseganja občinstev, temveč od njihovega razumevanja ter ustvarjanja razlogov za dolgoročno povezanost. Izziv je spoznanja pretvoriti v izkušnje, udeležbo v angažiranost in angažiranost v skupnost.
Na dogodku Road to SPORTO bomo predstavili regionalne primere, izzive in dobre prakse s področij vključevanja občinstev, navijaških skupnosti in sponzorskih aktivacij ter pogledali, kako športne organizacije in znamke ustvarjajo močnejše povezave in dolgoročno vrednost.
Ključna vprašanja:
- Kako dobro v resnici poznamo sodobna športna občinstva?
- Kako udeležbo spremeniti v angažiranost?
- Kaj danes ustvarja pripadnost navijačev?
- Kako skozi šport ustvarjati dolgoročno vrednost za znamke in organizacije?
Več o govorcih in programu bomo razkrili v kratkem.
SPORTS FANS AND COMMUNITIES
How Sport Builds Engagement and Belonging
In a world where attention is increasingly difficult to earn and loyalty even harder to retain, community-building has become one of the most valuable assets for sports organisations and brands.
But how well do we really know our audiences? From fan data and audience intelligence to content and participation experiences, organisations have more opportunities than ever to understand their people and build stronger connections.
Success today depends not only on reaching audiences, but on understanding them and creating reasons to stay connected. The challenge is turning insights into experiences, participation into engagement, and engagement into community.
At Road to SPORTO, we will explore regional examples, challenges and best practices in audience engagement, fan communities, participation-driven experiences and sponsorship activation, looking at how sports organisations and brands create stronger connections and lasting value.
Key questions:
- How well do we really understand today’s sports audiences?
- How can participation be turned into engagement?
- What drives fan loyalty and belonging today?
- How can sports organisations and brands create long-term value through sport?
The speakers and full programme will be announced soon.
PROGRAM
PROGRAMME
Gradnja navijaške skupnosti
Building Fan Communities
Tomaž Lesjak ӏ NK Celje
Anže Ulčar ӏ HK Olimpija
Prihodnost navijaške izkušnje
The Future of the Fan Experience
Jure Doler ӏ engagency
Matjaž Možina ӏ 2Mobile
Moč tekaške skupnosti
The Power of the Running Community
Jure Mohorič ӏ Garmin Slovenija
Kaja Rupnik ӏ Haleon
Od niše do spektakla
From Niche to Spectacle
Dražen Forgač Forgy ӏ FNC
BREZPLAČNA PRIJAVA
FREE REGISTRATION
Predhodna brezplačna prijava na dogodek je obvezna zaradi omejenega števila mest.
Prior free registration is required due to a limited number of places.
PREDAVATELJI IN GOSTI
SPEAKERS & GUESTS
Head of marketing
CEO
2Mobile
CEO
Founder & CEO
President & founder
Director
Haleon
Customer Marketing Manager Adriatics
Lelosi
Head of communications
Judoka and gold Olympic medalist
NZS
International football referee
Prijava
Registration
Ženski šport, 22. 10. 2025, Nacionalni nogometni center Brdo pri Kranju
Women’s sports, October 22, 2025. National football centre, Brdo pri Kranju
Prijave so zaprte.
BREZPLAČNA PRIJAVA
FREE REGISTRATION
Prijave so zaprte.
Registrationa are closed.
Predhodna brezplačna prijava na dogodek je obvezna zaradi omejenega števila mest.
Prior free registration is required due to a limited number of places.
