ŠPORTNI NAVIJAČI IN NJIHOVE SKUPNOSTI
Kako šport gradi angažiranost in pripadnost
V času, ko je pozornost vse težje pridobiti, zvestobo pa še težje ohraniti, postaja gradnja skupnosti ena najpomembnejših nalog športnih organizacij in znamk.
Toda kako dobro v resnici poznamo svoja občinstva? Danes imajo organizacije več možnosti kot kadarkoli prej, da s pomočjo podatkov, vsebin in izkušenj bolje razumejo ljudi ter z njimi gradijo močnejše povezave.
Uspeh danes pa ni odvisen le od doseganja občinstev, temveč od njihovega razumevanja ter ustvarjanja razlogov za dolgoročno povezanost. Izziv je spoznanja pretvoriti v izkušnje, udeležbo v angažiranost in angažiranost v skupnost.
Na dogodku Road to SPORTO bomo predstavili regionalne primere, izzive in dobre prakse s področij vključevanja občinstev, navijaških skupnosti in sponzorskih aktivacij ter pogledali, kako športne organizacije in znamke ustvarjajo močnejše povezave in dolgoročno vrednost.
Ključna vprašanja:
- Kako dobro v resnici poznamo sodobna športna občinstva?
- Kako udeležbo spremeniti v angažiranost?
- Kaj danes ustvarja pripadnost navijačev?
- Kako skozi šport ustvarjati dolgoročno vrednost za znamke in organizacije?
Več o govorcih in programu bomo razkrili v kratkem.
SPORTS FANS AND COMMUNITIES
How Sport Builds Engagement and Belonging
In a world where attention is increasingly difficult to earn and loyalty even harder to retain, community-building has become one of the most valuable assets for sports organisations and brands.
But how well do we really know our audiences? From fan data and audience intelligence to content and participation experiences, organisations have more opportunities than ever to understand their people and build stronger connections.
Success today depends not only on reaching audiences, but on understanding them and creating reasons to stay connected. The challenge is turning insights into experiences, participation into engagement, and engagement into community.
At Road to SPORTO, we will explore regional examples, challenges and best practices in audience engagement, fan communities, participation-driven experiences and sponsorship activation, looking at how sports organisations and brands create stronger connections and lasting value.
Key questions:
- How well do we really understand today’s sports audiences?
- How can participation be turned into engagement?
- What drives fan loyalty and belonging today?
- How can sports organisations and brands create long-term value through sport?
The speakers and full programme will be announced soon.
BREZPLAČNA PRIJAVA
FREE REGISTRATION
Predhodna brezplačna prijava na dogodek je obvezna zaradi omejenega števila mest.
Prior free registration is required due to a limited number of places.
PROGRAM
PROGRAMME
Rast in evolucija ženskega nogometa (predstavitev)
The Growth and Evolution of Women’s Football (presentation)
Ema Sykes / UEFA
Rast in evolucija ženskega nogometa (discussion)
The Growth and Evolution of Women’s Football (talk)
Ema Sykes / UEFA
Martin Koželj / Nogometna zveza Slovenije / FA Slovenia
Ženski šport kot platforma za znamke
Women’s Sports as a Platform for Brands
Muriël Boelen / Pivovarna Laško Union
Tjaša Kolenc Filipčič / Zavarovalnica Triglav
Sašo Bertoncelj / BTC
Medijska krajina ženskega športa
The Media Landscape of Women’s Sports
Divna Brkić Hendrickx / Kliping
Svet Janje Garnbret in Ilke Štuhec
The World of Janja Garnbret and Ilka Štuhec
Tilen Lamut / Elevatum Sports
Ženski šport ali zgolj šport?
Women’s Sports – or Just Sport?
Tea Starc / Teniška zveza Slovenije / Slovenian Tennis Federation
Andreja Leški / judoistka in zlata olimpijka / judoka and gold Olympic medalist
Aleksandra Česen / nogometna sodnica / soccer referee
BREZPLAČNA PRIJAVA
FREE REGISTRATION
Predhodna brezplačna prijava na dogodek je obvezna zaradi omejenega števila mest.
Dogodek bo potekal v sodelovanju z gostiteljem Nogometno zvezo Slovenije in glavnim partnerjem Pivovarno Union.
Prior free registration is required due to a limited number of places. The event is organized in cooperation with the host, the Football Association of Slovenia, and main partner Pivovarna Union.
PREDAVATELJI/CE IN GOSTI
SPEAKERS & GUESTS
Head of Women’s Football Development
CEO
Pivovarna Laško Union
Marketing Director Pivovarna Laško Union
Izvršna direktorica za trženjsko in korporativno komuniciranje ter izkušnja stranke
Marketing, Corporate Communication and Customer Experience
Specialist za športni PR
Sports PR specialist
Generalni sekretar NZS
General Secretary of the Football Association of Slovenia
TZS
CEO of Tenis Slovenija
BTC
Head of sponsorship and sports projects
Judoka and gold Olympic medalist
NZS
International football referee
Prijava
Registration
Ženski šport, 22. 10. 2025, Nacionalni nogometni center Brdo pri Kranju
Women’s sports, October 22, 2025. National football centre, Brdo pri Kranju
Prijave so zaprte.
