Ženski šport v globalnih okvirih predstavlja hitro rastočo industrijo, kjer trenutno najbolj izstopata nogomet in košarka, njegov razvoj pa poteka na številnih ravneh. Izjemno pomenljivo zarezuje v medijsko krajino, osvetljuje izzive z drugega zornega kota, hkrati pa na novo osmišlja družbeno pozornost in širi priložnosti za avtentično komunikacijo in nagovarjanje več milijonskega občinstva.
Kakšno je stanje ženskega športa v Sloveniji? Kje so priložnosti za sponzorske znamke in kako nagovarjati ciljno publiko? Kakšni so izzivi? Je že čas, da ne govorimo več o ženskem športu, ampak preprosto o športu?
Tematski dogodek bo na poti do konference SPORTO 2025 osvetlil močno aktualno temo.
Vabljeni!
Women’s sports represent one of the fastest-growing sectors in the global sports industry, with football and basketball currently leading the way. This growth is unfolding across multiple levels — from grassroots participation to elite competition — making a significant impact on the media landscape. It brings fresh perspectives to long-standing challenges, prompts a re-evaluation of social attention, and creates new opportunities for authentic communication with an audience numbering in the millions.
But what is the current state of women’s sports in Slovenia and wider region?
Where do the opportunities lie for sponsor brands?
And how can we effectively reach and engage the target audience?
Most importantly — is it time to stop distinguishing women’s sports and start talking simply about sport?
This thematic event will explore these timely questions as part of the journey toward the SPORTO 2025 Conference. You are warmly welcome to join us.
PROGRAM
PROGRAMME
10.30 – 14.00
Timeline (10:30–14:00)
- 10:30 - 11:00 Registracija | Registration
- 11:00–13:30 Program | Programme
- 13:30 Pogostitev in druženje | Catering & networking
10.30 – 14.00
Timeline (10:30–14:00)
- 10:30 Registracija | Registration
- 11:00–13:30 Program | Programme
- 13:30 Pogostitev in druženje | Catering & networking
-
Medijska pokrajina ženskega športaThe Media Landscape of Women’s Sports
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Rast in evolucija ženskega nogometaThe Growth and Evolution of Women’s Football
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Ženski šport kot platforma za sponzorske znamkeWomen’s Sports as a Platform for Sponsorship Brands
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Svet Janje Garnbret in Ilke ŠtuhecThe World of Janja Garnbret and Ilka Štuhec
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Ženski šport ali zgolj šport?Women’s Sports – or Just Sport?
*Program je v pripravi in bo objavljen kmalu. | The final programme will be announced soon.
Časovni okvir (10.30–14.00) | Timeline (10.30 AM to 2 PM)
10.30 registracija | Registration
11:00 –13:30 program | Programme
13:30 pogostitev in druženje | Catering and networking
Medijska pokrajina ženskega športa
The Media Landscape of Women’s Sports
Rast in evolucija ženskega nogometa
The Growth and Evolution of Women’s Football
Ženski šport kot platforma za sponzorske znamke
Women’s Sports as a Platform for Sponsorship Brands
Svet Janje Garnbret in Ilke Štuhec
The World of Janja Garnbret and Ilka Štuhec
Ženski šport ali zgolj šport?
Women’s Sports – or Just Sport?
*Program je v pripravi in bo objavljen kmalu. | The final programme will be announced soon.
PROGRAM IN GOSTI*
PROGRAMME & GUESTS
Rast in evolucija ženskega nogometa (predstavitev)
The Growth and Evolution of Women’s Football (presentation)
Ema Sykes / UEFA
Rast in evolucija ženskega nogometa (discussion)
The Growth and Evolution of Women’s Football (talk)
Ema Sykes / UEFA
Martin Koželj / Nogometna zveza Slovenije / FA Slovenia
Ženski šport kot platforma za znamke
Women’s Sports as a Platform for Brands
Muriël Boelen / Pivovarna Laško Union
Tjaša Kolenc Filipčič / Zavarovalnica Triglav
Sašo Bertoncelj / BTC
Medijska krajina ženskega športa
The Media Landscape of Women’s Sports
Divna Brkić Hendrickx / Kliping
Svet Janje Garnbret in Ilke Štuhec
The World of Janja Garnbret and Ilka Štuhec
Tilen Lamut / Elevatum Sports
Ženski šport ali zgolj šport?
Women’s Sports – or Just Sport?
Tea Starc / Teniška zveza Slovenije / Slovenian Tennis Federation
Andreja Leški / judoistka in zlata olimpijka / judoka and gold Olympic medalist
Aleksandra Česen / nogometna sodnica / soccer referee
BREZPLAČNA PRIJAVA
FREE REGISTRATION
Predhodna brezplačna prijava na dogodek je obvezna zaradi omejenega števila mest.
Dogodek bo potekal v sodelovanju z gostiteljem Nogometno zvezo Slovenije in glavnim partnerjem Pivovarno Union.
Prior free registration is required due to a limited number of places. The event is organized in cooperation with the host, the Football Association of Slovenia, and main partner Pivovarna Union.
PREDAVATELJI/CE IN GOSTI
SPEAKERS & GUESTS
Københavns Kommune
Specialist Consultant - Sports strategy and analysis
SportIT - Sports Marketing & Management
Partner & Executive director
Kinto Italia
Service Design & User Experience – Director
Umanotera
Director
Zavarovalnica Triglav
Head of Corporate Social Responsibility Management
Šport Ljubljana
Marketing Consultant
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Head of Women’s Football Development
CEO
Pivovarna Laško Union
Marketing Director Pivovarna Laško Union
Izvršna direktorica za trženjsko in korporativno komuniciranje ter izkušnja stranke
Marketing, Corporate Communication and Customer Experience
Specialist za športni PR
Sports PR specialist
Generalni sekretar NZS
General Secretary of the Football Association of Slovenia
TZS
CEO of Tenis Slovenija
BTC
Head of sponsorship and sports projects
Judoka and gold Olympic medalist
NZS
International football referee
Prijava
Registration
Ženski šport, 22. 10. 2025, Nacionalni nogometni center Brdo pri Kranju
Women’s sports, October 22, 2025. National football centre, Brdo pri Kranju
Prijave so zaprte.
