As tradition goes, a new issue of SPORTO Magazine arrives just a few weeks before the SPORTO Conference. Available both online (free of charge) and in print for all conference delegates, the magazine once again offers a preview of the themes that will shape the upcoming event — while also providing independent, in-depth content for everyone interested in sport, business, sponsorship, and marketing.
The SPORTO Conference will take place in Portorož on December 1st and 2nd, and the magazine reviews the sports year 2025 from several perspectives, exploring key trends and featuring interviews with leading international experts.
Below is a brief look at some highlights from the new issue, which can be downloaded in digital (PDF) format here.
Red Among Bulls, Red Among Devils
This headline refers to the record-breaking football transfer for Slovenian standards — Benjamin Šeško’s move from RB Leipzig to Manchester United. We spoke with his agent Elvis Bašanović, who revealed fascinating details about the deal and offered insights into the broader business of football agents.
From a Fifth-League Team to a Global Phenomenon
The remarkable story of Wrexham AFC, bought a few years ago by Hollywood stars, continues to captivate audiences worldwide. The former Welsh fifth-division club has become a global sports and cultural brand — a case study in how storytelling and digital strategy can transform a local team into an international success.
In an interview with Shaun Harvey, the club’s Director, we explore the journey behind Wrexham’s rise, the role of authentic communication, and how community connection became one of the club’s greatest assets.
Radovich’s Help to Football
Another interview takes us deep into football broadcasting. Pete Radovich, one of the world’s leading television producers, creative director of CBS Sports, and a 45-time Emmy Award winner, spoke to SPORTO about his career and passion for the game. In recent years, he has been especially proud of Golazo — a show that is redefining football’s popularity in the U.S.
Where Is the Global Sponsorship Scene Heading?
Maher Labban from the Clio Sports Awards explains why emotions are at the heart of creative marketing, how juries recognise boundary-pushing ideas, and why inspiration often arises from small but passionate environments.
Ricardo Fort (Sport by Fort), one of the most respected figures in the sponsorship industry, also shares his perspective on the global sponsorship landscape — particularly in relation to major events such as the Olympic Games and the FIFA World Cup.
Interviews with Experts: Harvey, Mootoosamy, Meacham…
Three more interviews enrich this edition.
Michael Harvey, Head of Strategy at WePlay, explains what “strategy” means in today’s digital sports marketing, how to work effectively with data, and why digital advertising is essential for audience growth.
Anaïs Guillemané Mootoosamy, Strategic Director at W Conran Design, discusses her agency’s creation of the acclaimed Paris 2024 Olympic visual identity — and how design shapes emotion and meaning in sport.
Nick Meacham, CEO of SportsPro Media, provides insight into the shifting landscape of media rights — from the ongoing battle between traditional broadcasters and digital newcomers to what makes these rights so valuable.
Stories of Legendary Nordic Skiing and High-Speed Sailing
Two feature reports from our editorial team take readers from the snow to the sea — both exploring sports that drive sustainable progress.
SailGP has evolved from an experimental concept into a mature global sports franchise that rivals the biggest leagues in business model and production quality — yet remains, at heart, sailing.
Worldloppet, meanwhile, unites a global community of cross-country skiers across 19 iconic marathons, led by the legendary 90-kilometre Vasaloppet, a century-old celebration of endurance and tradition.
Between Ajša and Janja
Of course, we haven’t forgotten our regular features. In this issue, you’ll find the latest social media rankings of athletes, spotlighting rising stars like Ajša Sivka, one of the most promising young European basketball players already on the path toward the WNBA.
We also highlight Domen Gaiman, Global Head of Marketing at Elan, in our industry profile, while the photo moment captures two of the sport’s brightest global icons — the incredible Armand Duplantis and the equally exceptional Janja Garnbret — true champions who continue to redefine the limits of human performance.