News / Content



Introducing the first SPORTO 2019 speakers

McLaren Group, The Football Association, media and entertainment company Whistle, agencies Octagon and Y Sport, specialised for women’s […]


Sport or esports, that is the question – or is it?

Text: Aljoša Cankar | Read time: 9 min We delved into the world of esports with Malph Minns, […]


SPORTO chat: Jonno Turner (The Ocean Race)

We had a short chat with Jonno Turner, SPORTO 2019 speaker, who is Head of Digital Content at […]


SPORTO chat: John Allert

John Allert, Managing Director of McLaren Pro Cycling and Board Director of McLaren Racing, answered a few of […]


Did you say TikTok?

Text: Jure Doler | Read time: 6 min Have you heard about TikTok, the mobile video app that […]


Interview | John Allert: Addicted to progress

Text: Dragan Perendija, Andrej Kandare | Read time: 7 min “We are always looking to improve what we […]


Interview | Sally Horrox: In sport, gender should not play any role

Text: Simona Kruhar Gaberšček | Read time: 8 min Sally Horrox is Managing Partner with the British sport […]


Sport’s Kodak Moment

Author: Carsten Thode / Aphetor, Founder | Read time: 6 min It’s one of the most famous business […]


New edition of SPORTO Magazine is published

May 2019 edition of redesigned biannual SPORTO Magazine brings fresh content from around the world. Cover story is […]