“Laško x NK Maribor” Pivovarna Laško Union (SPORTO Sponsorship Award), “Popolni AS izziv” – Adriatic Slovenica (SPORTO Sponsorship Endorsement Award), “Gajsiramo na Šport TV” (SPORTO Media Award), “#EuroBARsket” – Pivovarna Laško Union (SPORTO Digital Award), “Zmag je več vrst” Nogometna zveza Slovenije (SPORTO Rights Holder Award) and “Triglav The Rock Ljubljana” – Ekstrem (SPORTO Event Award) were announced as the winners in five categories and one subcategory of 2017 SPORTO Awards.
In addition to “Laško x NK Maribor,” the two best projects from each country participating in the SPORTO Sponsorship category that qualified for the ESA Excellence Best of Europe competition included “PoKRENI” (Grawe) from Croatia and the Piraeus Bank sponsorship project from Serbia (in cooperation with the Basketball Federation of Serbia).
“This year’s entries challenged the judging panel even more than in previous years, stimulating some intense debates to agree the winners in each category. As a Board Director of the European Sponsorship Association (ESA) and a long-term partner of SPORTO, I am delighted to see that the industry is vibrant and continues to innovate in the way that businesses are connect ing with audiences in the emotional ways that only sponsor ship can achieve,” said Toby Hester, President of the SPORTO Awards Judging Panel.
Thirty projects were nominated for 2017 SPORTO Awards. Entries were reviewed and evaluated according to predefined criteria in close cooperation with ESA, by an international expert Judging Panel chaired by Toby Hester (Sponsorship Coach & ESA Board Member). Other members of Judging Panel were William Fenton (Managing Director at Sponsorship Ideas & ESA Board Member), Roman Krajniak (Founder of aequilibrium), Janez Rakušček (Executive Creative Director at Luna/TBWA), Tjaša Kolenc Filipčič (Marketing Department Director at Zavarovalnica Triglav), Alenka Potočnik Anžič (Market Communications Director at Gorenje), Ranko Vučinić (Senior Partner at PRiredba), Uroš Stanić (Marketing Manager at HNK Rijeka) and Aleksandra Radujko (Managing Director of New Media Team).