In recent years, social media has completely changed the way how clubs and sports organizations connect with fans. The habits and ways in which fans consume content online are constantly changing. Paul Rogers, the #sporto2018 guest for 1-on-1 talk, and the Head of Digital and Social Media with AS Roma Football Club is well aware of this.
It is vital for organizations to be able to constantly adapt to novelties and trends that they can enrich with quality content. The Italian football club AS Roma does all that perfectly. The @ASRomaEN “weird and rebellious” Twitter handle, as described by The Drum, boasts impressive fan engagement numbers and handle managers become “famous” under the common name Roma Admin. The man behind the digital revolution at the club is Paul Rogers, who will join us at the SPORTO 2018.
Here is the selection of our favourite AS Roma tweets. Which one is yours?