2018 SPORTO Brand Awards, given based on the annual public research performed by the market and media research company Mediana (since 2007 in Slovenia and since 2013 in Croatia and Serbia), went for the second time to the Slovenian alpine skier Ilka Štuhec, for the first time to the basketball player Luka Dončić and for the seventh time to the leading sports club in Slovenia NK Maribor.
In Croatia, 2018 SPORTO Brand Awards were given to the football player Luka Modrić, who received the award for the fourth time, and, just like every year since the research started, to the athlete Sandra Perković and for the first time to football club GNK Dinamo Zagreb. Serbia’s top athletes still include the tennis ace Novak Đoković, the athlete Ivana Španović (fourth time) and the football club FK Crvena zvezda (second time).
Five highest-ranking athletes and clubs in 2018 (listed alphabetically):
Male athletes: Luka Dončić, Goran Dragić, Jakov Fak, Anže Kopitar and Primož Roglič
Female athletes: Ana Drev, Ema Klinec, Janja Garnbret, Ilka Štuhec and Tina Trstenjak
Sports clubs: HK Jesenice, NK Olimpija Ljubljana, OK ACH Volley, RK Celje Pivovarna Laško and NK Maribor.
Male athletes: Mario Mandžukić, Luka Modrić, Ivan Rakitić, Martin & Valent Sinković and Šime Vrsaljko
Female athletes: Antonija Mišura, Sandra Paović, Sandra Perković, Donna Vekić and Blanka Vlašić
Sports clubs: KHL Medveščak, GNK Dinamo Zagreb, NK Rijeka, RK PPD Zagreb and VK Jug CO
Male athletes: Bogdan Bogdanović, Novak Đoković, Nikola Jokić, Andrija Prlainović and Miloš Teodosić
Female athletes: Tijana Bošković, Olga Danilović, Milica Mandić, Maja Ognjenović and Ivana Španović
Sports clubs: FK Crvena zvezda, FK Partizan, KK Crvena zvezda, KK Partizan and VK Partizan