[6/30/2017] We are pleased to announce and present two new speakers for SPORTO 2017. Technology expertise in sponsorship from SAP which has brought real-time statistical experience onto a new level, with Achim Ittner, and a myriad of international brand experiences and integrated marketing programs in a portfolio of inspirational brand and sponsorship strategist Fredda Hurwitz.
[6/28/2017] The technology software company SAP has been expanding its relationships within the sports and entertainment worlds. They are partnering with some of the biggest sporting brands to showcase the company’s expertise. SPORTO talked to SAP’s Bjoern Ganzhorn and Achim Ittner about the influence of technology and the strategy behind their partnerships.