It is official: the 19th edition of the SPORTO Conference will take place on 22 February in Planica (Slovenia), in a unique sporting environment – the venue of the 2023 FIS Nordic Skiing World Championships.

In cooperation with the Ski Federation of Slovenia and with the support of the International Ski Federation FIS, the 19th annual international sports marketing and sponsorship conference will take place at the Planica Nordic Centre, perfectly dovetailing with the gathering of the best Nordic athletes from all over the world in the valley under the Ponce Mountain chain in the Julian Alps.

SPORTO continues with the special edition format. This June, the annual international conference – among the guests were two of the most influential personalities from the world of football, Aleksander Čeferin and Nasser Al-Khelaïfi – was a stadium experience at the football stadium Stožice in Ljubljana. In 2023, the conference will be organized for the first time during the world championships, at the heart of sports. SPORTO Winter Experience will take place on Wednesday, 22 February, at the venue of the FIS Nordic Skiing World Championships Planica 2023. The opening ceremony will take place the day before the conference.

We can already announce that attendance will be limited due to the event’s added value (the possibility of a VIP viewing during conference day), which will be offered to all our guests. Be sure to follow us and confirm your participation as soon as possible. Once again, we are preparing an expert selection of guests and topics on marketing, creativity, fan engagement and latest digital trends, all of course supported by the best sponsorship practices around the world.

In the unique environment of Planica, experiencing, in February, the greatest flourishing in its history with the long-awaited world championships, you will be able to enjoy a  day packed with insights from renowned lecturers, as well as the competition between the best cross-country skiers, Nordic combined athletes and ski jumpers. All of which can make this event a special one-off experience for you!

The one-day event, with everything in one place, taking place in a true winter paradise among the Julian Alps, will once again offer a 360-degree insight into sports trends, challenges in the industry to leverage communication and commercial power of sports. Save the date for now and follow our channels for program updates and tickets.

Don’t miss your chance to be part of the sports business world in Planica and join us in the SPORTO winter fairytale!