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SPORTO Brands is a public research conducted by the Mediana (Institute for market and media research) among the general public and represents the most recognized, popular, successful and marketing-wise appealing male and female athletes and sports clubs in Slovenia, Croatia and Serbia. SPORTO Brands are presented by Sportklub.


We are unveiling the candidates for SPORTO Brands 2017 (in alphabetical order):


Ana Drev, Janja Garmbret, Ema Klinec, Ilka Štuhec, Tina Trstenjak
Luka Dončić, Goran Dragić, Anže Kopitar, Domen Prevc, Peter Prevc
OK ACH Volley, RK Celje Pivovarna Laško, RK Gorenje Velenje, NK Maribor, NK Olimpija Ljubljana
Sara Kolak, Sandra Perković, Blanka Vlašić, Ana Zaninović, Lucija Zaninović
Marin Čilić, Domagoj Duvnjak, Mario Mandžukić, Luka Modrić, Martin i Valent Sinković
GNK Dinamo Zagreb, VK Jug CO, KHL Medveščak, RK PPD Zagreb, NK Rijeka

Tijana Bogdanović, Ivana Maksimović, Milica Mandić, Jasna Šekarić, Ivana Španović
Bogdan Bogdanović, Novak Đoković, Filip Filipović, Nikola Jokić , Miloš Teodosić
KK Crvena zvezda, FK Crvena zvezda, KK Partizan, FK Partizan, VK Partizan


For the 11th consecutive year in Slovenia (for the fifth time in Croatia and Serbia) SPORTO in cooperation with Mediana identified the most valuable brands (clubs and athletes) in the eyes of general public. The winners of the SPORTO Brand research will be announced at SPORTO 2017 Awards & Brands Ceremony.

SPORTO Brands for 2016 are Tina MazePeter Prevc and NK Maribor in Slovenia, Sandra PerkovićLuka Modrić and KHL Medveščak in Croatia and Ivana ŠpanovićNovak Đoković and KK Crvena zvezda in Serbia.


The methodology includes the following elements: awareness, transaction (knowledge and following of results), leading edge (global reach), satisfaction with achieved results, success (current results and potential), personality (appeal, trust), inclusion in informal conversations and fan participation (measured only for clubs).



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