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News
First we determine the objectives, then we work backwards and define the strategy
Author: Jure Doler | read time: 7 min Luca Massaro is the founder of WePlay, a sports digital […]
Interview | Jeremy Darlow: Marketing is a simple game
Author: Dragan Perendija | read time: 5 min Jeremy Darlow is a leading brand consultant, adjunct marketing professor […]
Sponsorship is the magic dust for marketing activities
Author: Simona Kruhar Gaberšček | read time: 9 min Andy Westlake was appointed as the Chairman of the European […]
Things you just ‘want’ to watch
Author: Luka Maselj | read time: 5 min For quite some time now, sports fans want to know […]
Huge opportunity, but expect to see more testing and learning
Author: Luka Maselj | read time: 6 min Roughly a quarter of a century after the British satellite […]
Data and Law
Author: Fiona Green | read time: 6 min SPORTO’s readers who have seen Manchester United’s “Stay United” campaign […]
Interview | Carsten Thode: Never do something just because you can
Author: Dragan Perendija | read time: 7-8 min The topics of quality content creation and the challenges of […]
Small with big ideas
Author: Rok Šinkovc | read time: 7-8 min In the upcoming weeks all roads will be leading to […]
Coming to SPORTO 2018: IBM, Synergy, “Hero the Hedgehog” story and Facebook
Five months ahead of 15th edition of SPORTO Conference, the biggest event of its kind in Southeastern Europe, […]