SPORTO BRANDS 2024

For the 16th consecutive year in Slovenia (for the tenth time in Croatia and Serbia), SPORTO cooperated with the Mediana (Institute for market and media research) in identifying the most valuable brands (clubs and athletes) in the eyes of the general public. Winners are decided on the basis of research among the general public and represent the most recognized, popular, successful and marketing-wise appealing male and female athletes and sports clubs in Slovenia, Croatia and Serbia.

The methodology includes the following elements: awareness, transaction (knowing and tracking results), leadership (global reach), satisfaction with results achieved, performance (current results and potential), personality (attractiveness, trust), involvement in informal conversations and fandom (measured for clubs only).

The best SPORTO Brands were announced and ceremonially awarded today during the SPORTO conference in Portorož and here are the winners:

SLOVENIA

sportsmen: Luka Dončić in Tadej Pogačar

sportswomen: Janja Garnbret

sports team: NK Maribor

 

CROATIA

sportsmen: Luka Modrić

sportswomen: Sandra Elkasević

sports team: GNK Dinamo Zagreb

 

SERBIA

sportsmen: Novak Đoković

sportswomen: Ivana Španović

sports team: FK Crvena zvezda