For the 16th consecutive year in Slovenia (for the tenth time in Croatia and Serbia), SPORTO cooperated with the Mediana (Institute for market and media research) in identifying the most valuable brands (clubs and athletes) in the eyes of the general public. Winners are decided on the basis of research among the general public and represent the most recognized, popular, successful and marketing-wise appealing male and female athletes and sports clubs in Slovenia, Croatia and Serbia.
The methodology includes the following elements: awareness, transaction (knowing and tracking results), leadership (global reach), satisfaction with results achieved, performance (current results and potential), personality (attractiveness, trust), involvement in informal conversations and fandom (measured for clubs only).
The best SPORTO Brands were announced and ceremonially awarded today during the SPORTO conference in Portorož and here are the winners:
SLOVENIA
sportsmen: Luka Dončić in Tadej Pogačar
sportswomen: Janja Garnbret
sports team: NK Maribor
CROATIA
sportsmen: Luka Modrić
sportswomen: Sandra Elkasević
sports team: GNK Dinamo Zagreb
SERBIA
sportsmen: Novak Đoković
sportswomen: Ivana Španović
sports team: FK Crvena zvezda
