Entries in all categories were reviewed and evaluated according to predefined criteria in close cooperation with the European Sponsorship Association (ESA), by an international expert Judging Panel chaired by Andy Westlake. Other members of the SPORTO Awards 2024 jury were Andraž Štalec (Red Orbit), Primož Kastelic (Hisense), Milan Slana (Herman & partners), Simona Kruhar Gaberšček (Marketing magazin), Tijana Popadić (sportIt), Kiti Iveta (Priredba) and Valentina Erčulj Džuban (Atlantic group and Slovenian marketing association representative).
The eight-member expert jury awarded the best examples of good practices in the field of sponsorship and marketing in sports in six categories and highly commended three projects.
The jury awarded the following projects:
SPORTO SPONSORSHIP AWARD
Hisense: More than a Brand – UEFA EURO 2024™ Sponsorship (sponsor and entrant: Hisense; rightsholder UEFA)
SPORTO DIGITAL AWARD
Sport is Live! (sponsor: City of Ljubljana; entrant: DROM Agency)
SPORTO ACTIVATION AWARD
Triglav Expedition: Laško Conquers Paris (sponsor: Pivovarna Laško; rights holder: Slovenian Olympic Committee; entrant: Luna / TBWA)
SPORTO SUSTAINABILITY AWARD
The Un:Accessible Slopes (sponsor: Mastercard Slovenia; rightsholder: Ski Association of Slovenia; entrant: McCann Ljubljana)
SPORTO EVENT AWARD
I feel Slovenia Night of the Dragon (righstholder: Goran Dragić; entrants: Goran Dragić Foundation & Spontanzo & Fabulatorij)
SPORTO RIGHTSHOLDER AWARD
Tour of your Life (rightsholder: Team Bahrain Victorious; entrant: Pristop)
ESA highly commended projects in sponsorship category
Argeta: The Good Side of Sport (sponsor: Atlantic Droga Kolinska; rights holder: Ski Association of Slovenia; entrant: Luna \TBWA)
Olympic games: Support responsibly (sponsor: Telekom Slovenije; rights holder: Slovenian Olympic Comitee; entrant: Pristop)
ESA highly commended project in activation category
Argeta PlaNIKA: Equal passion and equal dedication deserve the same support (sponsor: Atlantic Droga Kolinska; rights holder: Ski Association of Slovenia; entrant: Luna \TBWA)
The Hisense x UEFA EURO 2024™ project: More than a brand, as the winning project in the sponsorship category, was automatically entered into the competition of the European Sponsorship Association ESA Excellence Awards in the “Best of Europe” category, namely as a representative of Slovenia. The best-rated Serbian project, Jaffa cakes Olympic Team Sponsorship (sponsor: Jaffa Crvenka; rights holder: Olympic Committee of Serbia; entrant: Leo Burnett) was ranked as the representative of Serbia.
